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Increasingly, the shopping experience has to be fast, fluid and personalized. An Adobe survey shows that in retail, there is no longer room for irrelevant content and intuitive marketing: 78% of consumers say that personalization influences their purchasing decisions; 71% prefer to buy products with high ratings in online rankings; and 75% expect a consistent experience with a brand regardless of channel.
In this context, personalization must be deep: 70% of consumers consider personalization superficial when it is restricted to email marketing; 66% say they would switch a brand if they feel they are being treated like a number; and 73% are willing to replace a brand if the shopping experience is not good.
Innovative companies are aware of this moment and have been transforming the way they connect with the public: 78% of the consulted retailers combine digital marketing with Analytics; 72% will increase investment in mobile marketing; and 75% will invest in personalization in the most robust context of data-driven marketing, ie, multi-channel personalization.
The fact is that a good shopping experience guarantees conversion: of retailers that bet on data-driven marketing focused on consumer needs, 73% increase the engagement of their customers on digital channels; 53% Extend Conversion Rates; 45% report increased new customer acquisition rates; and 34% report revenue growth from their e-commerces.
“Enough of meaningless content. You need to bet on personalized content, with speed, regardless of the channel. Intuitive marketing is dead. Companies today must invest in data-driven marketing. This is the best way to know what the customer expects and needs”, says Gabriela Viana, Marketing Director at Adobe Brazil for Latin America.
In this context, personalization must be deep: 70% of consumers consider personalization superficial when it is restricted to email marketing; 66% say they would switch a brand if they feel they are being treated like a number; and 73% are willing to replace a brand if the shopping experience is not good.
Innovative companies are aware of this moment and have been transforming the way they connect with the public: 78% of the consulted retailers combine digital marketing with Analytics; 72% will increase investment in mobile marketing; and 75% will invest in personalization in the most robust context of data-driven marketing, ie, multi-channel personalization.
The fact is that a good shopping experience guarantees conversion: of retailers that bet on data-driven marketing focused on consumer needs, 73% increase the engagement of their customers on digital channels; 53% Extend Conversion Rates; 45% report increased new customer acquisition rates; and 34% report revenue growth from their e-commerces.
“Enough of meaningless content. You need to bet on personalized content, with speed, regardless of the channel. Intuitive marketing is dead. Companies today must invest in data-driven marketing. This is the best way to know what the customer expects and needs”, says Gabriela Viana, Marketing Director at Adobe Brazil for Latin America.
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