During the live held by ABES – Brazilian Association of Software Companies to present the preview of the Brazilian Software Market Study – Panorama and Trends 2024, Fabio Martinelli, Senior Analyst Enterprise International Data Corporation (IDC) addressed some of the main technological trends for Brazil and how much organizations should invest in each of them. The executive explained that the main business initiatives that will direct investments in IT aim to increase productivity and implement intelligent automation, take greater advantage of data to generate value, allow greater control and optimization of costs and promote the attraction and retention of employees. customers. The live open to the public took place on 11/04 and is available on YouTube channel.
See the technological trends and investment forecasts that are part of this study:
- Private mobile networks: New deployments of private mobile networks in 2024 are expected to exceed US＄ 220M in the lines of Wireless infrastructure, professional services and managed services alone. The lack of an ecosystem that offers end-to-end solutions is a common criticism from end customers. Making this offer concrete will be a key factor in the massification of these networks.
- Internet of Things (IoT): Recent research indicates that by 2024, 50% of companies will be in the planning or proof-of-concept stages for IoT projects. 34% of Brazilian SMBs intend to adopt IoT solutions in the next two years in their business activities. For the Government vertical, this number rises to 50%. Significant growth is expected in 2024, with the Brazilian market reaching the US＄1.7B mark in hardware, software, services and connectivity.
- Cybersecurity: The security solutions market will maintain its robust growth trajectory, reaching around US＄ 1.7B in Brazil in 2024, which represents growth of more than 16% over the previous year. We will see emerging security technologies, more “modern” and “smart”, gaining space in the global market and landing in Brazil, such as Interconnected SaaS Security, Identity Fabrics, among others.
- Cloud: Cloud data solutions, part of the so-called PaaS, will total US＄1.5B in Brazil in 2024, following its accelerated growth trajectory. This advance also moves the IT services market, which will consume around US＄ 1.4B this year with consultancy, integration and support for data-related projects.
- Artificial intelligence: Still in the early stages in Brazil, spending on Generative Artificial Intelligence is expected to more than double in 2024 in the country, helping Latin America approach a total of US＄ 120M related to technology. The need to accelerate projects will generate opportunities for IT service providers and consultancies. Spending on AI and Generative AI-related services is expected to exceed US＄459M in 2024.
- Management solutions: This market, which considers packages such as ERP, CRM, planning and production and supply chain, will reach US＄ 5.6B in 2024 in Brazil, which represents growth of 11.6% over the previous year. Of this total, IDC estimates that US$588M will be associated with the intelligence capabilities embedded in these solutions. Analytical and AI platforms will total around US$1.6B this year and will have their importance highlighted in an increasingly data-driven scenario.
- Digital Services: Globally, while On-Premises solutions for network management will start to lose share from 2024 onwards, the Cloud-Based format accelerates 24.3% year on year until 2027. Only software products for Application Performance and Network Performance should achieve US＄210M in 2024.
- Edge: Above and beyond a discussion about CAPEX/OPEX, the priority of transforming IT into dynamic cost is now also reaching the Edge environment, favoring business cases. Edge environments composed of hardware, software and services are expected to absorb more than US＄4B by 2025 in Brazil.
- Devices: IDC estimates that the Brazilian Devices market will generate the sum of US＄ 17.2B in 2024, that is, a drop of 0.3% over the adjusted value of 2023. Estimates for some of the Devices segments in 2024:
* Smartphones: US＄9.8B
* Computers: US＄ 4.9B
* Wearables: US＄698M
* Printers: US＄569M
* Tablets: US＄577M - Devices with AI: The launch of several lines of Devices with some type of AI is expected by 2024. Manufacturers point out that such launches will initially be shipped in Premium products and that, by the end of this year, we will have entry-level products with some of these attributes. Premium Notebooks (above US＄ 1,500) will represent 6.9% of this Brazilian market. Premium Smartphones (above US＄800) will represent 5.9% of its market in Brazil.
The preview of the Brazilian Software Market Study – Panorama and Trends 2024 is available for download on this link.
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