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The InoveMob Challenge is carried out by WRI Brasil and the Toyota Mobility Foundation

 

Improving urban mobility, especially access to areas of high movement of people, is one of the main challenges of contemporary cities. According to data from WRI Brasil, Brazilians spend an average of 10 to 15 days a year stuck in traffic, which in addition to causing stress and reducing productivity, contributes to increased emissions of polluting gases into the atmosphere. To encourage innovative solutions to this problem, WRI Brasil and the Toyota Mobility Foundation today launched the InoveMob Challenge, which will invest R$ 600 thousand (US$ 200 thousand) in subsidies for the best urban mobility projects.
 
The initiative aims to select solutions that promote sustainable and inclusive alternatives to travel in cities. Applications are open until March 9, through the website www.desafioinovemob.org, where you can also access the tender notice.
 
The InoveMob Challenge seeks to identify solutions for accessing the so-called Activity Centers. These are areas or buildings of different nature and size that generate a significant number of displacements. Some examples are schools, universities, business and sports centers, hospital centers and public transport terminals. Up to 80% of trips in Brazilian cities are due to study or work, according to data from WRI Brasil. Among the characteristics of the proposals expected by the organizers are the use of clean technologies, the promotion of vehicle sharing, the contribution to the accessibility of people with disabilities, the elderly and children and the promotion of gender equality in mobility.
 
Contest stages
 
The Challenge will have 5 stages, which will be held throughout 2018. After the end of registration, the jury will select 12 semi-finalist projects, whose managers will participate in training workshops. Their proposals will then be presented to the managers of the municipalities who must declare their interest in receiving the initiatives. Each semifinalist must win at least one "ambassador", which can be a mayor or representative of a secretariat directly related to the project.
 
From there, five finalists will be selected to run the pilot project. Each of them will receive financial support of around R$ 60 thousand (US$ 20 thousand) for the implementation of the pilot, in addition to having mentorships from experts throughout this stage. The pilot projects are expected to be implemented between August and November 2018 and will be in operation for at least eight weeks.

 

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