Last year, 9.1 million people shopped online for the first time, bringing the number of consumers to 51.3 million. These numbers are part of the 29th edition of Webshoppers, launched by E-bit, a company specialized in electronic commerce information.
The report brings a balance of Brazilian e-commerce in 2013, when the sector grew, nominally, 28%, in relation to the previous year, earning R$ 28.8 billion. Despite inflation, above the center of the target, and low economic growth, the number of orders increased by 32%, reaching 88.3 million. Black Friday, which handled R$ 770 million in a single day, is one of the explanations for such positive results, as well as the popularization of mobile broadband. The simplest models of smartphones connected people from classes C and D, who previously did not have access to the internet.
On the other hand, the average ticket had a slight decrease of 4.4% and stood at R$ 327, reflecting the growth in the share of categories with a lower average ticket. There was also a drop in the offer of free shipping, one of the main drivers of online shopping. As of December 2012, free deliveries amounted to 58%. In December 2013, this rate dropped to 50%. According to the executive director of E-bit Pedro Guasti, this reduction should continue. “Companies are looking for profitability and fast delivery has costs. Convenience has its price. But on the other hand, the consumer will have more shipping options”, he explains.
In the last year, Mobile Commerce has started to gain traction. In January 2013, the modality corresponded to 2.5% of all online sales. In December, it already represented almost twice as much, 4.8%. The trend is for sales through mobile devices to grow even more. “Currently, few stores are prepared for the peculiarities of browsing on tablet and smartphone screens, but, in the course of 2014, more companies should start directing efforts towards this channel”, guarantees Guasti.
The “fashion and accessories” category was the best seller during the year, followed by “cosmetics and perfumery, personal health care”, “appliances”, “books, subscriptions and magazines”, “computers”, “telephone/ cell phones”, “home and decoration”, “electronics”, “sports and leisure” and “toys and games”, respectively.
The report also points to the influence of factors such as late carnival, greater number of long holidays, the World Cup and elections in the second semester, on the result of Brazilian e-commerce in 2014. By the end of the year, the sector should present a nominal growth of 20%, earning R$ 34.6 billion.
The full report will be available for free download from the website www.webshoppers.com.br.
The report brings a balance of Brazilian e-commerce in 2013, when the sector grew, nominally, 28%, in relation to the previous year, earning R$ 28.8 billion. Despite inflation, above the center of the target, and low economic growth, the number of orders increased by 32%, reaching 88.3 million. Black Friday, which handled R$ 770 million in a single day, is one of the explanations for such positive results, as well as the popularization of mobile broadband. The simplest models of smartphones connected people from classes C and D, who previously did not have access to the internet.
On the other hand, the average ticket had a slight decrease of 4.4% and stood at R$ 327, reflecting the growth in the share of categories with a lower average ticket. There was also a drop in the offer of free shipping, one of the main drivers of online shopping. As of December 2012, free deliveries amounted to 58%. In December 2013, this rate dropped to 50%. According to the executive director of E-bit Pedro Guasti, this reduction should continue. “Companies are looking for profitability and fast delivery has costs. Convenience has its price. But on the other hand, the consumer will have more shipping options”, he explains.
In the last year, Mobile Commerce has started to gain traction. In January 2013, the modality corresponded to 2.5% of all online sales. In December, it already represented almost twice as much, 4.8%. The trend is for sales through mobile devices to grow even more. “Currently, few stores are prepared for the peculiarities of browsing on tablet and smartphone screens, but, in the course of 2014, more companies should start directing efforts towards this channel”, guarantees Guasti.
The “fashion and accessories” category was the best seller during the year, followed by “cosmetics and perfumery, personal health care”, “appliances”, “books, subscriptions and magazines”, “computers”, “telephone/ cell phones”, “home and decoration”, “electronics”, “sports and leisure” and “toys and games”, respectively.
The report also points to the influence of factors such as late carnival, greater number of long holidays, the World Cup and elections in the second semester, on the result of Brazilian e-commerce in 2014. By the end of the year, the sector should present a nominal growth of 20%, earning R$ 34.6 billion.
The full report will be available for free download from the website www.webshoppers.com.br.
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