How many seconds does your patience last in this digital age?

I called the notary, they told me which bank I should go to.

Okay, I looked for the branch closest to the bank in question.

Then the exercise of patience began: finding a nearby place to park the car. Yes, because I could stop ten blocks and walk, but my time was short to resolve this matter.

I decided to drive around the bank by car, to find a nearby place to park. All the parallel streets were packed.

With a lot of cost, I found a parking lot. I stopped the car and headed for the bank.

As usual, I took the password and waited. Arriving at the checkout, the attendant said to me: “No, ma'am, we don't do this service at this agency”.

Detail: I was just following the guidelines given by the forum notary !!!

Upon being attended to, the girl gave me the following information: "Madam, we need proof of original residence and copy, in addition to a personal document with photo, original and copy".

Conclusion: I left there with another trip lost, two paid parking spaces and more than 1 hour spent in this process.

How many of us don't go through this or something similar on a daily basis ?!

This translates into communication failure, lack of knowledge of routines and processes.
I ask you, reader: Have you ever been on the same side as me? Have you ever enjoyed a DEService ?? !!

Now let's put ourselves on the other side: how many times, within our own work environment, do we do the same thing with our customers?

Knowing the internal processes and routines can be the key to maintaining or losing our customers.

No matter the size of the company, today we are in the age of technology, of agile information ... see how many startups are emerging and saying what they came from.

They are based on agile processes. So it must be the internal communication of companies: agile and effective.

Many people withhold information for fear of losing their jobs or even pure laziness to inform themselves. Many others are thrown into their positions without any training and have to go hunting for information in order to properly serve their customers.

In a world where our tolerance for speed of response revolves around 30 seconds in direct contacts and 15 seconds when we are talking about machines, not knowing how to give accurate and fast information is certainly a decisive factor between winning or losing a customer; between securing or losing a sale.

You have certainly criticized someone when you had to wait, but have you ever stopped to reflect on how you can improve when you have to answer a customer, either internally or externally to your company? If you haven't already, I invite you to do this exercise this week, this month, and then tell me how it went.

It will be a pleasure to share experiences!

The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies.