From the perspective of public incentive policies, the city of Florianópolis contributes by creating an innovation council, composed of several entities in the sector and also with various actions and legislation to encourage the competitiveness of companies. Along these lines, this past month, the State Government created the “Innovation Pact” to integrate academia, governments, companies and civil society.
The Geração Tec program, an initiative also by the state government, was created for the development of young talents, as well as the Synapse of Innovation, an action by Fapesc and Fundação Certi, to foster entrepreneurship. In addition, the government supports the Sapiens Technological Park, the result of work in partnership with the Certi Foundation.
Among other initiatives, the city also has business condominiums with a focus on the technological sector - such as Corporate Park, located at SC 401, known as the innovation route.
In a recent past, Florianópolis depended on public office, commerce and tourism. Today, the city, in addition to retaining its young people, manages to attract brilliant minds for knowledge-based development, which has become an asset for the city. This process will be even better when the government starts to provide open data, because, with this, entrepreneurship will be even greater and the innovation ecosystem can be fostered in a natural and organic way.
For 2018, the expectation is that investments in innovation will increase considerably, since the increase in coworking spaces, trained professionals and the volume of employment opportunities in the sector has been perceptive. In addition, the Regional Bank for the Development of the Far South (BRDE), Finep and the BNDES have increased their financing initiatives for innovation.
On the other hand, even though Florianópolis is an example of innovation, like a living lab, there is room to improve and make your companies even more competitive. With the evolution of the market, in the age of knowledge, this should become a great asset for companies, whose value must be perceived by the promotion agents and by society. Therefore, it is very important to build an innovation ecosystem that meets these new business models, based on knowledge.
Historically, there have been many model initiatives in the city - from the creation of the Federal University of Santa de Catarina, focused on engineering, to the implementation of incentive policies by the city government and the state government.
However, the greatest lessons we can take from this successful case is the importance of integration between the actors and the organization of the business class, seeking the common good.
Florianópolis developed with companies that were born and strengthened in the region, giving great prominence to the incubation processes and the promotion of nascent companies. In this context, like the city, one of ABES's efforts has been to create channels of dialogue between different market players at the national level (government, education, companies) to develop a collective agenda, with the aim of improving the global competitiveness of the Brazil.
The capital of Santa Catarina is an important example, a city that can be considered an urban technological park in the open and today has one of the best HDIs in Brazil - the result of a lot of joint work, due to the merit of different actors who donate to form an ecosystem of innovation.
The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies.
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