We are living in an era in which an innovation can change the way things are done, changing various markets, forms of consumption and legislation. Professions are changing so that people become more specialized. Customers will have more and more strength to evaluate criteria and services.
Today, many software programs have changed the paths used by consumers to carry out service evaluations, excluding some middle activities. The customer evaluates and says what he wants to receive, which is important to him directly through the websites or social networks.
Some companies that are changing the market and consumption habits, such as Uber, Waze, Netflix and Airbnb, among many others that contribute to society, are easy to use. In the case of Uber, for example, in addition to affecting the taxi driver market, this business model changed the profile of consumers, who started to leave their car at home and use a practical and reasonably priced service. It also changed the parking and car purchase markets. Many families are decreasing the number of cars in view of the monthly car maintenance costs x Uber. This new business model also made it possible for many people who were out of the job market to return and have a monthly income.
Airbnb also created opportunities for people looking for more economical accommodation, provided a new way to generate resources for those who have spaces in their homes - all within new criteria, less bureaucracy and less legislation.
Nowadays, the entrepreneur must ask himself about how to remake his business, so that it is current, because the form of consumption is changing and his competitor is not just next door.
When smartphones came, who imagined that the alarm clock, wristwatch, flashlight, calculator, and camera industries would be affected? All of these systems were already known, people continue to use these products, however, there was a change in the form of consumption, promoting market transformations.
The need to innovate is constant in companies, recreating consumption, surprising the customer and simplifying the process. Innovation comes from knowledge, the identification of a problem and the improvement of a process, thus creating a more competitive market and generating economic development based on knowledge.
The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies.
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