CLM, a value-added distributor with 25 years in the market, starts to distribute Lenovo's data center solutions throughout Brazil. With the division of the Data Center Group, Lenovo innovates in the country, with a specialized operation and a strategy focused on the customer experience.
The distribution channel manager for Lenovo Data Center, Fabiana Rodrigues, explains that the partnership is part of the strategy to provide quality service to a new market segment, based on fully customized solutions. “CLM is part of our ecosystem and our initiatives focused on delivering a transformative experience for customers and resellers, as well as consultative service, based on a history of expertise with data center projects,” he says.
Fabiana also clarifies that, through its distribution partners and an IT customer advisory strategy, Lenovo Data Center has the opportunity to serve customers with complex, even more customized projects, in addition to providing agility and confidence through a team experienced and qualified to perform the service.
With a focus on information security and advanced infrastructure, CLM has consolidated itself as a value-added distributor in the Latin American market also due to its capillarity. For the new alliance, the company has a structured and aggressive channel program, a transparent and agile process for registering opportunities and a reseller base ready to work with infrastructure projects in data centers, in order to provide transformative experience in IT development. of each customer.
“The Lenovo Data Center line perfectly complements CLM's advanced infrastructure offering and has attracted interest from channels that worked with other solutions. Today, many of them see the Lenovo Data Center line as a great opportunity for customized service for their customers” informs CLM CEO Francisco Camargo.
In developing the partnership with Lenovo Data Center, CLM uses its strategy of enabling channels to provide them with autonomy and specialization, with a trained and certified team, taking advantage of CLM's extensive market experience.
“We understand that processes and responses need to be agile, since business is getting faster and faster. We train and qualify our channels to offer customized solutions for any type of environment and we act in a consultative manner seeking the satisfaction of our channels and, consequently, of the end customers,” says Camargo.
Among CLM's strategies are sales incentive programs, with rewards for the channels; marketing campaign for lead generation; recurring training and improvement program. “Our focus is on channels that work in projects and solutions, we are willing to grow qualitatively as our main differential is technical and service quality.”
Lenovo's data center portfolio focuses on two major brands: ThinkSystem and ThinkAgile. The first meets the legacy needs of companies, with mission-critical, high-density SAP Hana servers; storage appliances and network devices.
ThinkAgile addresses specific enterprise needs, which Lenovo calls Software Defined Data Center (SDDC). In this model, specific customer orders are developed together with CLM in a customized way. The distributor's offer also includes customized implementation, migration and support services.
Although CLM serves the entire national territory and Latin American countries, with branches in Colombia, Peru and Florida, initially, the partnership with Lenovo covers only Brazil.
The distribution channel manager for Lenovo Data Center, Fabiana Rodrigues, explains that the partnership is part of the strategy to provide quality service to a new market segment, based on fully customized solutions. “CLM is part of our ecosystem and our initiatives focused on delivering a transformative experience for customers and resellers, as well as consultative service, based on a history of expertise with data center projects,” he says.
Fabiana also clarifies that, through its distribution partners and an IT customer advisory strategy, Lenovo Data Center has the opportunity to serve customers with complex, even more customized projects, in addition to providing agility and confidence through a team experienced and qualified to perform the service.
With a focus on information security and advanced infrastructure, CLM has consolidated itself as a value-added distributor in the Latin American market also due to its capillarity. For the new alliance, the company has a structured and aggressive channel program, a transparent and agile process for registering opportunities and a reseller base ready to work with infrastructure projects in data centers, in order to provide transformative experience in IT development. of each customer.
“The Lenovo Data Center line perfectly complements CLM's advanced infrastructure offering and has attracted interest from channels that worked with other solutions. Today, many of them see the Lenovo Data Center line as a great opportunity for customized service for their customers” informs CLM CEO Francisco Camargo.
In developing the partnership with Lenovo Data Center, CLM uses its strategy of enabling channels to provide them with autonomy and specialization, with a trained and certified team, taking advantage of CLM's extensive market experience.
“We understand that processes and responses need to be agile, since business is getting faster and faster. We train and qualify our channels to offer customized solutions for any type of environment and we act in a consultative manner seeking the satisfaction of our channels and, consequently, of the end customers,” says Camargo.
Among CLM's strategies are sales incentive programs, with rewards for the channels; marketing campaign for lead generation; recurring training and improvement program. “Our focus is on channels that work in projects and solutions, we are willing to grow qualitatively as our main differential is technical and service quality.”
Lenovo's data center portfolio focuses on two major brands: ThinkSystem and ThinkAgile. The first meets the legacy needs of companies, with mission-critical, high-density SAP Hana servers; storage appliances and network devices.
ThinkAgile addresses specific enterprise needs, which Lenovo calls Software Defined Data Center (SDDC). In this model, specific customer orders are developed together with CLM in a customized way. The distributor's offer also includes customized implementation, migration and support services.
Although CLM serves the entire national territory and Latin American countries, with branches in Colombia, Peru and Florida, initially, the partnership with Lenovo covers only Brazil.
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