Digital transformation, cloud and new work styles are forcing companies to rethink how and when technology should be installed and secured. That's why, during Citrix Synergy 2018, the company unveiled recent innovations that will support the shift to people-centric computing, enabling organizations to deliver a superior work experience that unifies everything an employee needs, while while meeting the organization's strictest compliance and security needs.
“We at Citrix are committed to enabling people-centric computing within organizations. We are experiencing a situation where mobile users are now on par with those in a traditional office environment and organizations must provide a unified work experience. Our solutions provide the experience, security and choice people and organizations need to innovate, engage customers and be productive – anytime, anywhere,” said David Henshall, CEO of Citrix.
Experience: Unifying the experience across SaaS, network, mobile and virtual applications
In Citrix's assessment, employee experience and productivity have become a top priority for CEOs. Providing trusted access to the apps, devices and content that employees prefer has been proven to boost people's productivity and drive improved business performance. The experience must be personalized and adaptable.
In light of this demand, Citrix is expanding its virtual application, desktop and mobile application delivery portfolio to secure access to SaaS applications and content through the Citrix Workspace application, creating the first Unified digital workspace for complete and integrated business, enabling people to securely access their network, SaaS applications from Windows and Linux environments, and applications, desktops and mobile data from anywhere and through any device .
Citrix Workspace gives users secure, single sign-on (SSO) access to all apps and content in an intuitive, unified digital workspace that delivers a consistent, unified experience across all devices – allowing users to get to work at home on your tablet, continue working on your smartphone on your way to work, and complete the task on your desktop or laptop in the office. Citrix Workspace, incorporating proven networking and file sharing capabilities, ensures reliable application performance, integrated search and application workflows, and best-in-class content collaboration no matter where files are stored.
In addition, Citrix continues to improve the experience of its mobile apps and has added integration between the Slack tool and the Secure Mail service, allowing users to convert email messages into Slack conversations and send Slack messages directly from Secure Mail.
Choice: Facilitate choice without increasing complexity
Another important feature is that customers can now run their Citrix workloads on any cloud – AWS, Azure, Google and Oracle, or on a private cloud. Citrix's automated image administration and technology delivery facilitates the migration of these workloads from their data centers to the customer's cloud of choice, supporting a wide range of different bare metal platforms and virtualized cloud infrastructure. “Because Citrix has architected its entire stack on a common platform, customers can easily move workloads from their data centers to the cloud of choice and back as needed, bringing cloud portability within reach of the enterprise.” highlighted the executive.
Citrix also allows device choice from a single endpoint administration solution. Citrix Endpoint Management provides administration for the broadest set of equipment, from wearables to IoT (Internet of Things) like Alexa for Business, and workspace hubs with Raspberry Pi from Citrix partners , NComputing and Viewsonic. Companies need a modern way to manage this diversity of devices – not just phones and laptops anymore. Whichever device is used, Citrix can securely manage all endpoints across the enterprise.
“Maintaining productivity in an era where new work styles and applications are dynamically and increasingly complex requires a new approach to delivering the user workspace that is people-centric and how they use technology to perform your tasks. Citrix Workspace is the first unified digital workspace for organizations that simplifies access to applications and data, creating a consistent experience across devices, being responsive and adaptive whenever a person is working,” said PJ Hough, Chief Product Officer (CPO). ) from Citrix.
EN 
PT 
