Cielo and Braspag announce first tests with technology that connects objects to the internet

 

With the proposal of taking e-commerce anywhere, Cielo, one of the main companies in electronic payments in Latin America, and Braspag, a company of the Cielo group, announce the first tests in Brazil of the shopping experience through a connected button, technology that allows purchase orders to be made from any object, incorporating the concept of the Internet of Things (IoT).
 
In practice, it will be possible to buy products with just one click, without leaving your home or needing to access any virtual store. As of the second half of the year, the technology will start a pilot with around 100 Rio de Janeiro consumers from Organomix, a company that distributes organic products. By the end of the year, it will be available to the entire Brazilian market.
 
The novelty comes soon after Cielo launched its open platform Cielo LIO, an intelligent payment and business management terminal, and is another step towards the integration between the physical and online worlds for Brazilian retail, revolutionizing the shopping experience at the tip.
 
“The novelty should revolutionize online shopping. The internet of things has great potential to add recurring purchases to online commerce, such as cleaning and food items, which are traditionally made in physical stores”, says Gastão Mattos, CEO of Braspag.
 
How it works
 
The technology will have two modes of use. The first, associated with a physical button, which can be installed in the desired location by the consumer. It will be able to program it to buy a certain product, leaving the quantity already configured through a pre-registration, in which personal data, credit card data and delivery address will also be provided – all stored in an encrypted and secure manner. By pressing the button, the order is automatically generated and delivered to the registered address.
 
In the second mode, the flow is similar, but without the need for a physical button. It is replaced by a smartphone app, which also triggers pre-registered purchases with just one click. To confirm the customer's order, the store can send an email, as the main online retailers in Brazil do today.
 
The platform interprets the payment message coming from any device, through payment APIs. “Our goal is to deliver the most fluid shopping experience possible to the end user. The intelligence is in generating the automatic order and facilitating the payment stage, making it practically imperceptible to the consumer”, adds Mattos.