The Zuckerberg way of doing business arrives in Brazil

Book shows how the world's unlikeliest CEO built Facebook
 

 
Elected one of the 25 most influential women on social networks in the United States, Ekaterina Walter, author of O Jeito Zuckerberg de Fazer Negócios, published in Brazil by Editora Saraiva, shows how Mark Zuckerberg's creation changed the way the world communicates, engages and consumes information.
 
The book examples from other successful companies such as Zappos, Threadless, CollegeHumor, TOMS, and Dyson. Additionally, this work provides the reader with the inspiration, knowledge, and understanding to make their mark on the world, create a business that makes a difference, and lead their organization toward long-term growth and profit.
 
The Zuckerberg Way of Doing Business presents the 5 P's of Facebook success, which can be applied to any company or business. Each chapter explores a “P”, which represents a value or area of focus that successful organizations have and which is embodied in both Mark Zuckerberg and the founders of the companies mentioned in this text:
 
• Passion: keep your energy and dedication always high and pursue what you believe in.
 
• Purpose: Don't just make a great product; lead a significant movement, a mission.
 
• People: Empower powerful teams capable of executing your vision.
 
• Product: Break all the rules by creating an innovative product that changes everything.
 
• Partnerships: Develop great partnerships that fuel creativity and energize execution.
 
Ekaterina Walter is a social innovator at Intel. A recognized leader in business and marketing, he regularly contributes to Mashable, Fast Company, The Huffington Post, and other publications. She was named one of the 25 Women Who Rocked Social Media in 2012. She is a Director of the International Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at the Thunderbird School of Global Management.