Companies that do not start studying ways to implement artificial intelligence in business will be at a disadvantage in the market
*By Waldir Bertolino
Artificial Intelligence is among the most discussed topics today, because new features are being discovered all the time and, with them, opportunities to use these technologies, such as ChatGPT, to leverage business.
According to Gartner, ChatPT is the first step of the new era of AI implementation. According to specialists, it is estimated that, in a period of two to five years, this tool will already dominate the market. The consultancy also predicts that the expansion of GPT technology to the mainstream of supply chain models, which are complex and specific, may still take about 10 years.
Despite the benefits that this smart and sophisticated technology can bring to business, some executives are still afraid to implement AI in all their processes, especially since it has a “scary” potential to transform the routine of people and organizations.
According to a forecast of the IDC Worldwide Artificial Intelligence Spending Guide, global spending on artificial intelligence (AI), including software, hardware and services for AI-centric systems, will exceed US$ 300 billion by 2026. This means that, despite some doubts, institutions intend to invest heavily in these tools to leverage their reach marketing.
When talking about the application of AI in companies, the first thing that comes to mind is ChatGPT, which is already being used on a daily basis, mainly to personalize and streamline assistance and to integrate communication. In addition to it, artificial intelligence can be leveraged in other ways to ensure that the business becomes more practical, attractive and profitable.
Decision-making
When we say that AI can be responsible for making strategic decisions, it does not mean that it will take the place of executives or that it will be the executor of all management deliberations. It will work as a market consultation tool, providing the executive with another point of view, through forecasts, “opinions” and results acquired based on information found on the network. The greater the knowledge of the situation, the more assertive the decision-making becomes.
Automation of activities
In the daily life of institutions, it is possible to perceive activities that can be considered “repeated”, as they follow a certain pattern of strategy and execution. AI has the ability to be programmed to carry out this type of operation with a strategy already outlined. This will make actions more accurate, in addition to saving time for an executive or employee, who will be able to redirect their efforts to a more relevant task.
Learning Machine and Insight Generation
AI is a constant learning tool, that is, it captures and stores data at all times, continuously increasing its level of intelligence. Bringing it to the supply chain, the application of artificial intelligence to machines during the production and logistics chain allows management to obtain accurate insights into its operations through the tool. These insights are essential for organizations looking to optimize their services, reduce costs, detect possible inefficiencies and offer a better experience for their customers and partners.
Regardless of the industry, AI has become a strategic tool to leverage business, and executives who choose to apply artificial intelligence in the coming years will have a competitive advantage over competitors. In the current scenario, organizations that are not afraid to adhere to new technologies and that seek to improve the quality of their products and services, increasing the agility and efficiency of projects, stand out in the market.
*Waldir Bertolino is Country Manager at Infor
Notice: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies
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