Cetelem, a bank that operates in the consumer credit market and which belongs to the BNP Paribas group, innovated in its digital transformation strategy by using Axway's AMPLIFY API Management to streamline internal processes. The demand for technological advances and procedural innovation were the factors that led the bank to implement the solution in order to facilitate and streamline B2B connections with business partners.
According to Danillo Branco, leader of API Integration at Cetelem, the agility and quality of services factor were crucial in the decision for the product, since he participated in the implementation even though he was outside Brazil. “The solution fully served us, as we don't need to change our scope and we still use a ready-made security product for API tokens. With that, we can quickly connect business partners to start doing business and make a profit. For having done this initial process quickly, we are three weeks ahead of the deadline of the project and we respond promptly to the time to market of our value chain ”, he says.
Chosen to leverage the digital experience of Cetelem professionals and ensure that demands were met more quickly, much of the implementation of AMPLIFY API Management was done in less than a month. In this way, services, such as payroll loans, a product distributed in the market through integration with partners, now have more agile and robust tools, allowing security and integrity.
According to Nuno Parente, the bank's CIO, the benefit of using APIs was not only seen internally, since the company is accelerating business demands and allowing Cetelem to be one step ahead of innovation. “We want to deliver a business model self service because, while our commercial areas are closing a partnership, developers can already work on an integration. This agility is fundamental to the challenges that any business has in this more digital world ”, he explains.
Marcelo Ramos, Axway's senior vice president and general manager for Latin America, explains that, as innovations emerge, requirements also appear with the same speed. “We are experiencing a time when agility in processes is essential to guarantee assertiveness and good results. For this reason, we invest in the development of innovative solutions that can anticipate companies' digital transformation processes ”, he concludes.
According to Danillo Branco, leader of API Integration at Cetelem, the agility and quality of services factor were crucial in the decision for the product, since he participated in the implementation even though he was outside Brazil. “The solution fully served us, as we don't need to change our scope and we still use a ready-made security product for API tokens. With that, we can quickly connect business partners to start doing business and make a profit. For having done this initial process quickly, we are three weeks ahead of the deadline of the project and we respond promptly to the time to market of our value chain ”, he says.
Chosen to leverage the digital experience of Cetelem professionals and ensure that demands were met more quickly, much of the implementation of AMPLIFY API Management was done in less than a month. In this way, services, such as payroll loans, a product distributed in the market through integration with partners, now have more agile and robust tools, allowing security and integrity.
According to Nuno Parente, the bank's CIO, the benefit of using APIs was not only seen internally, since the company is accelerating business demands and allowing Cetelem to be one step ahead of innovation. “We want to deliver a business model self service because, while our commercial areas are closing a partnership, developers can already work on an integration. This agility is fundamental to the challenges that any business has in this more digital world ”, he explains.
Marcelo Ramos, Axway's senior vice president and general manager for Latin America, explains that, as innovations emerge, requirements also appear with the same speed. “We are experiencing a time when agility in processes is essential to guarantee assertiveness and good results. For this reason, we invest in the development of innovative solutions that can anticipate companies' digital transformation processes ”, he concludes.
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