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Creating a startup in Brazil is not an easy job. According to Fundação Dom Cabral, the causes of death in our country are four specific points: lack of market demand, difficulty in building a good team, lack of capital and lack of business strategy. With this in mind, CESAR, in partnership with SEBRAE, launched the Integrated Startup Generation Platform (PIGS).
The initiative, which in this initial round will focus on civil construction, will work in stages. The first is the survey of innovation opportunities in the area together with companies in the sector. It will be followed by face-to-face observations with some construction companies, which will provide subsidies for the structuring of innovation briefings that will be used in the next phase – that of exploration. In this phase, hackathons, summer jobs and challenges will be carried out to further develop the ideas, which will be pre-accelerated at CESAR.Labs. At the end of this entire process, five startups will be created and accelerated with investment from CESAR, SEBRAE and private investors.
In the final stage of the program, startups will have structured monitoring, mentoring, capital, specialized consultancy and connections. "The teams will have a period of up to nine months to reach an MVP (Minimum Viable Product) that generates demand from potential customers, whose innovation opportunities were identified and explored in the previous phases of the platform", explains Filipe Pessoa, Chief Executive of Entrepreneurship at CESAR.
This program will also qualify 80 potential entrepreneurs in methods and processes for identifying and exploring innovation opportunities, as well as prototyping and validating MVPs, in addition to creating a methodological document covering the stages of project implementation, with illustrative examples of the application of the methodology.
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