CESAR has just launched an index to assess the preparation of companies from the most diverse economic sectors for the digital age. The idea came from the perception that many executives are still unaware of the level of digital maturity of their organizations. The indicator is composed of eight axes: People and Culture, Consumers, Competition, Innovation, Processes, Business Models, Data and Enabling Technologies.
Among these guiding pillars of digital transformation, for the Innovation center one of the most challenging is Culture and People. “The company may have the best technology, but that will only generate optimization. To make the digital transformation it is necessary to think and act differently. Today the market demands the delivery of a consumer experience that is much more engaging with business models that previously were not possible ”, says CESAR's Chief Design Officer, Eduardo Peixoto.
Anyone can make the diagnosis of your organization, just fill out the questionnaire available at http://transformacao.cesar.org.br. At the end, the respondent receives an analysis with important insights to start the transformation process in your company.
Digital transformation and its impacts
The growing wave of digital transformation accelerates the obsolescence of traditional business models, while creating others that are much more malleable and fluid. The best known examples are Uber and Airbnb, which have revolutionized passenger transport and the accommodation market, respectively. In a global survey of managers and executives conducted in 2015 by MIT's Sloan Management Review and consultancy Deloitte, it was shown that almost 90% of respondents anticipated that their sectors will be impacted by digital trends in a large or moderate way, but only 44% admitted that their organizations were adequately preparing for the ongoing changes.
The biggest operational and cultural challenge that organizations face in the digital transformation is finding, training and retaining the right talents. “Consolidated and mature companies in general are not able to make the digital transformation, which ranges from knowledge and understanding of the concept to having people capable of working on this front. Furthermore, as Marc Andreeessen said, 'software is eating the world' - software is devouring the world. In the digital age, competition is based on algorithms, and those who are not prepared are left out ”, concludes Peixoto.
Connect the academy and the market
CESAR was born 22 years ago when 18 professors from the Information Technology Department of the Federal University of Pernambuco (UFPE) set out to create a market for IT professionals and, thus, contain the brain drain that was the rule in the 1990s .
It was conceived as a private non-profit organization dedicated to enabling the development and continuous learning of professionals, while carrying out its mission to transform the lives of people and organizations.
Keeping this principle of identifying opportunities in the market to create innovative businesses, whether projects, products, teaching methodologies or companies, CESAR currently has around 600 employees in Recife, in Manaus (AM), Sorocaba (SP), Curitiba (PR) ), São Paulo (SP) and Rio de Janeiro (RJ).
The Center showed a growth of around 20% in 2018, with a sales volume of more than R $ 100 million and increased the number of customers served from 68 to 86, including Fiat Chrysler, Motorola, Fundação Telefônica - Vivo, Oi Futuro Foundation, Banco do Brasil Foundation, LG, Raízen, Porto Seguro, Samsung, HP, Unilever and Neoenergia, among others. More information at www.cesar.org.br.
Among these guiding pillars of digital transformation, for the Innovation center one of the most challenging is Culture and People. “The company may have the best technology, but that will only generate optimization. To make the digital transformation it is necessary to think and act differently. Today the market demands the delivery of a consumer experience that is much more engaging with business models that previously were not possible ”, says CESAR's Chief Design Officer, Eduardo Peixoto.
Anyone can make the diagnosis of your organization, just fill out the questionnaire available at http://transformacao.cesar.org.br. At the end, the respondent receives an analysis with important insights to start the transformation process in your company.
Digital transformation and its impacts
The growing wave of digital transformation accelerates the obsolescence of traditional business models, while creating others that are much more malleable and fluid. The best known examples are Uber and Airbnb, which have revolutionized passenger transport and the accommodation market, respectively. In a global survey of managers and executives conducted in 2015 by MIT's Sloan Management Review and consultancy Deloitte, it was shown that almost 90% of respondents anticipated that their sectors will be impacted by digital trends in a large or moderate way, but only 44% admitted that their organizations were adequately preparing for the ongoing changes.
The biggest operational and cultural challenge that organizations face in the digital transformation is finding, training and retaining the right talents. “Consolidated and mature companies in general are not able to make the digital transformation, which ranges from knowledge and understanding of the concept to having people capable of working on this front. Furthermore, as Marc Andreeessen said, 'software is eating the world' - software is devouring the world. In the digital age, competition is based on algorithms, and those who are not prepared are left out ”, concludes Peixoto.
Connect the academy and the market
CESAR was born 22 years ago when 18 professors from the Information Technology Department of the Federal University of Pernambuco (UFPE) set out to create a market for IT professionals and, thus, contain the brain drain that was the rule in the 1990s .
It was conceived as a private non-profit organization dedicated to enabling the development and continuous learning of professionals, while carrying out its mission to transform the lives of people and organizations.
Keeping this principle of identifying opportunities in the market to create innovative businesses, whether projects, products, teaching methodologies or companies, CESAR currently has around 600 employees in Recife, in Manaus (AM), Sorocaba (SP), Curitiba (PR) ), São Paulo (SP) and Rio de Janeiro (RJ).
The Center showed a growth of around 20% in 2018, with a sales volume of more than R $ 100 million and increased the number of customers served from 68 to 86, including Fiat Chrysler, Motorola, Fundação Telefônica - Vivo, Oi Futuro Foundation, Banco do Brasil Foundation, LG, Raízen, Porto Seguro, Samsung, HP, Unilever and Neoenergia, among others. More information at www.cesar.org.br.
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