The 25 companies that make up ACATE's Vertical Health
ended the year with an average growth of 41% in revenue
Against the grain of the economic crisis that is plaguing Brazil, the 25 companies that make up the Vertical Health of the Associação Catarinense de Empresas de Tecnologia (ACATE) registered an increase of 13% in the number of employees in 2016 – currently they generate 668 jobs. And the expectation for 2017 is even better, with the opening of 192 new jobs.
Nine micro-enterprises, 12 small-sized companies and four medium-sized companies make up Vertical, which brings together developers of solutions for the health segment: they are products and services in areas such as image diagnosis, medical information management, nanotechnology, biotechnology and systems for laboratories. In addition to the positive balance in hiring, these companies increased their revenues by 41% this year, with a projection of growing 60% in 2017. Together, they invoiced a total of R$ 106.5 million and paid R$ 21.7 million in taxes.
The verticalized market is still predominantly national, with emphasis on the states of São Paulo, Santa Catarina and Paraná. Although only 24% of these companies sell to other countries, one of the goals for next year is to focus on internationalization. "Another goal of Vertical is to get closer to the State, so that, in addition to creating jobs and income, we can facilitate the population's access to highly technological products and, consequently, to better quality public health", says the director of Vertical Vertical, Walmoli Gerber Junior.
Also according to Gerber Júnior, who is also a partner at the medical physics and radiation protection company BrasilRad, with the adoption of computerized equipment, information distribution networks and data storage, medicine is increasingly becoming predictive and personalized. “Health professionals are already witnessing a revolution with regard to remote access for professionals, the aid of computational tools with intelligence to support diagnosis or therapy”, he comments.
Roberto Ribeiro da Cruz, CEO of the developer of complete solutions for hospitals, diagnostic centers and laboratories Pixeon, the use of technology is increasingly on the rise in the health sector and this year the impact was mainly on cost reduction and on increased quality of care. “The Santa Casa de Misericórdia de Porto Alegre, a reference institution in the south of the country, after the implementation of PACS Aurora reduced the time taken to interpret and deliver test results by 50% and increased the number of reports by 25%. At HapVida Saúde, considered the largest cloud computing center in Brazil, the adoption of PACS Aurora helped to reduce image printing costs in 80% and time to report in 50%. Considering the implementation of the HIS (Hospital Information System), a hospital in Natal reduced its time to make strategic decisions from 2 to 4 weeks to an almost immediate process. While another institution, from Pernambuco, increased in 200%, in just two years, the number of assistances per day when starting to use the system”, exemplifies the CEO.
Innovation, essential in times of crisis, and technological potential are some of the factors that make Vertical Saúde companies continue to grow. For Vertical's director, the group's relationship also helps make them more competitive. “The exchange of experiences accelerates growth, opens up opportunities for common businesses and facilitates the entry of new customers”, he explains. In 2016, 12 meetings were held, in which Vertical companies discussed studies, internationalization opportunities, bids, investment funds, among other topics.
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