Salesforce, the world's #1 CRM company and the fastest growing among the top 5 enterprise software companies, announces that Canal da Peça, an online marketplace specializing in automotive and industrial parts, has adopted the Salesforce customer success platform to bring differentials in the relationship with customers and accelerate the sale of auto parts.
Founded in 2012, Canal da Peça recorded in 2016 a turnover of R$ 6 million and an average monthly expansion rate of 16%. To achieve these numbers, the company invested in digital transformation and in the integration of data from all its areas as a way of guaranteeing excellent customer service. “We see good service and user experience as key elements for sustainable growth in the niche where we operate”, explains Vinícius Dias, CEO of Canal da Peça.
Salesforce's Sales Cloud and Service Cloud solutions were implemented in the area of service to the final consumer - the purchaser of parts - and service to users who are product sellers, in addition to B2B Marketing Automation strategies through Pardot in the department of Digital marketing.
Today, all areas of the company are integrated with Salesforce, in addition to many of the sales and service processes being structured and integrated with other corporate processes.
As the company is digital, salespeople use the Salesforce1 mobile tool on their smartphone to have access to all customer data. With the information in hand, they are able to make strategic decisions at the time of sale.
“Today we have an NPS (Net-Promoted-Score) rate above 80%, giving Canal da Peça a status of excellent service. This brings us a recurring growth in sales of more than 15% per month for more than 28 months”, celebrates Vinícius.
Trend
Entrepreneurs and managers of high-growth companies have several goals in common, such as winning customers, retaining and engaging these customers and increasing the productivity of marketing, sales and service teams. And all this while trying to compete with bigger companies, with more resources and a lot of experience.
Mauricio Prado, president of Salesforce Brazil, highlights that investing in technology to improve relationships with customers, employees and partners is a major trend among successful small businesses. “We surveyed more than 3,800 small businesses that are leaders in their industries around the world and they plan, for example, to expand their mobile chat usage by more than 52% in the next 12 to 18 months, in addition to increasing their use of sales mobile apps on 140% within 2 years”.
To enable digital transformation projects, companies of all sizes rely on a growing number of Salesforce certified professionals, encouraged by programs such as the Salesforce Proficiency Pack for Administrators, which trains and encourages the certification process.
Training
The Salesforce Proficiency Pack for Administrators is a program for professionals interested in preparing to earn a Salesforce Administrator certification. With a promotional cost in June and July of US$ 400 and duration of 45 days, the student is entitled to use interactive e-learning modules, exercises, guidance in English by phone with instructors weekly and guide for the certification of Salesforce Administrator, plus free Trailhead content, the fun way to learn about Salesforce. This edition of the program covers the entire Latin American continent, and eligible candidates receive a voucher valued at US$ 200 to take the certification exam. To apply, sign up at https://sfdc.co/SPP_Admin and enter the coupon (promotion code) SPPLAC to get the promotional discount on AMER SPP-201 classes.
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