Launched by ABES, the campaign is part of the Legal Entrepreneur initiative
This week, ABES (Brazilian Association of Software Companies) launches the campaign “MEU SONHO, Eu Não ARISCO”, which is part of the Legal Entrepreneur initiative, created by the entity's Intellectual Property Defense committee. The new campaign aims to guide young Brazilian entrepreneurs on the scale of the risks they can run when using illegal software in their companies.
“Our objective is to guide those who have their own business on issues that may cause doubts in software licensing, such as current legislation and the management of these assets within a company. As part of the campaign, we also revamped the Empreendedor Legal portal www.empreendedorlegal.org.br, which will be a channel where entrepreneurs can find clarification and support for their business”, says Jorge Sukarie, president of ABES.
Recently, the entity also launched an interactive manual for managing software assets that can be downloaded from the entity's website: www.abessoftware.com.br/manual.
The new Entrepreneur Legal portal will be a space for businessmen with articles about frequently asked questions among people who start their own business. The Legal Entrepreneur is part of an initiative launched in April 2013, with the aim of alerting companies to the risks of using illegal software and raising awareness of problems such as unfair competition involving any type of illicit advantage used to reduce costs operating costs or increase margins.
For Jorge Sukarie of ABES, the entity seeks to strengthen the market and encourage new companies to develop in an environment of fair competition in the country. “Our initiative aims to enlighten businessmen and alert them to the dangers to which their companies may be exposed. In addition, we encourage mutual respect between industries by building a market based on healthy competition. In this way, we can bring a positive and sustainable impact to the economy of the entire country ”, comments Sukarie.
The campaign is promoted by ABES, in partnership with Apex-Brasil, ABPI, BSA, CNC, CNCP, ETCO, MBC and Sebrae.