ABES and BSA – The Software Alliance, an organization that defends the global software segment before governments and the international market, launched an internet campaign to defend intellectual property and reduce the use and sale of illegal software in the country.
With the motto "Be the difference, report it", the campaign aims to encourage free reporting against piracy in the IT sector, with the irresponsible use and sale of irregular software by companies. The actions take place in the context of the launch of the www.denunciepirataria.org.br and www.empreendedorlegal.org.br portals, which offer secure channels for voluntary reporting. Every action was created by 4Buzz, a digital marketing agency.
The campaign's approach is intended to draw attention to the responsibility of each person in situations in which they tend to remain silent or deliberately omit themselves. The images aim to annoy the user who conforms to the criminal practice and engage him to act differently, helping to educate companies that have naturalized the bad habit of downloading unauthorized software.
According to a survey conducted by the BSA, by 2013 at least 43% of software programs installed on computers in the world were not licensed. According to the institution, this situation generates a sense of cyber insecurity due to the vulnerabilities associated with the use of illegitimate software. In the first quarter of 2015 alone, the Internet Monitoring action, promoted by ABES, removed more than 15,000 links, websites and advertisements from internet auction sites, which gave access to downloading illegal copies of software from the entity's associates.
Do not be silent
The pieces of the anti-piracy campaign feature images in which anonymous people censor themselves with their hands over their eyes or mouth. The hands, however, appear with a transparent texture, in a suggestion that there is always the power to choose not to be blinded or silenced. In a fourth image, a person simulates, with also transparent hands, dressing up as a clown. "Don't pay for someone else's way", warns the caption.
The campaign targets business owners, IT, finance and law professionals, as well as software resellers and entrepreneurs. In addition, the strategy also includes remarketing actions focused on users already impacted by recent actions of the ABES and BSA brands or who have already interacted with content related to the regularization of licenses and complaints involving the illegal use of software in third-party companies.
With the motto "Be the difference, report it", the campaign aims to encourage free reporting against piracy in the IT sector, with the irresponsible use and sale of irregular software by companies. The actions take place in the context of the launch of the www.denunciepirataria.org.br and www.empreendedorlegal.org.br portals, which offer secure channels for voluntary reporting. Every action was created by 4Buzz, a digital marketing agency.
The campaign's approach is intended to draw attention to the responsibility of each person in situations in which they tend to remain silent or deliberately omit themselves. The images aim to annoy the user who conforms to the criminal practice and engage him to act differently, helping to educate companies that have naturalized the bad habit of downloading unauthorized software.
According to a survey conducted by the BSA, by 2013 at least 43% of software programs installed on computers in the world were not licensed. According to the institution, this situation generates a sense of cyber insecurity due to the vulnerabilities associated with the use of illegitimate software. In the first quarter of 2015 alone, the Internet Monitoring action, promoted by ABES, removed more than 15,000 links, websites and advertisements from internet auction sites, which gave access to downloading illegal copies of software from the entity's associates.
Do not be silent
The pieces of the anti-piracy campaign feature images in which anonymous people censor themselves with their hands over their eyes or mouth. The hands, however, appear with a transparent texture, in a suggestion that there is always the power to choose not to be blinded or silenced. In a fourth image, a person simulates, with also transparent hands, dressing up as a clown. "Don't pay for someone else's way", warns the caption.
The campaign targets business owners, IT, finance and law professionals, as well as software resellers and entrepreneurs. In addition, the strategy also includes remarketing actions focused on users already impacted by recent actions of the ABES and BSA brands or who have already interacted with content related to the regularization of licenses and complaints involving the illegal use of software in third-party companies.
EN 
PT 
