The objective is to expand the company's operations in different strategic segments
With the objective of supporting leading companies in their sectors in all digital transformation challenges, BRQ Digital Solutions launched, in early 2020, an Advanced Analytics boutique with the purpose of leveraging the Data Driven culture within the business.
The new partner is SAS - a global company in Analytics solutions - which offers a set of statistical software developed for data management, advanced analysis, multivariate analysis, business intelligence, criminal investigation and predictive analysis for different markets.
"SAS delivers an innovative solution that aggregates accurate analyzes for different sectors, which allows us to explore new business niches and expand operations in strategic segments such as Insurance, Transport, Finance and the public sector. We will be together in the mission of delivering more knowledge. to customers by transforming raw data into relevant insights, comments Alexandre Mariano, Head of Advanced Analytics at BRQ.
During 2020, the goal of SAS is to ensure the best experience for customers, especially in delivering value and generating business results. "Today, as market leaders, we have market share, know-how and financial health as a differential, so the partnership with BRQ came at a good time to further leverage software sales and the implementation of services for our customers", explains Cássio Pantaleoni, country manager of SAS Brasil.
According to Alexandre Mariano, much is said about the importance of using data for decision making. However, after collecting, treating and observing them, there is still a great challenge for company managers: understanding this information in a way that really makes a difference in the business. "Making use of data to guide decision making and drive new business opportunities is to be guaranteed to choose the best path." reinforces.
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