.jpg)
Brasoftware, one of the main technology solutions providers in the country and Microsoft's biggest partner in Brazil, presented its new logo, inspired by the company's trajectory, which has just turned 30 years old.
The company is part of the history of information technology in Brazil and has followed the countless changes in the market – it has already sold software boxes in physical stores and today has a robust corporate structure. More than 450 thousand customers are served, from individuals to large companies, including the Public Sector and Education Institutions, offering vertical solutions and services.
The new brand shows this evolution, starting from an old computer icon, the software box, to deconstruct it and point to a future of flexible and increasingly personalized online solutions. The logo font also gains lighter contours and multiple applications, more consistent with the digital transformation environment.
“We took advantage of such a special date as our 30th anniversary to present our new logo, which reflects the constant transformation of our business and seeks to maintain an important link with our history. This campaign highlights the importance of the role that employees, partners and customers have played over the years in our history”, says Amanda Almeida, Marketing Director at Brasoftware.
“We are really happy to reach this important phase of our business. In these three decades of history, we have already sold more than 28 million software licenses and it is a source of great pride for all of us that a national 100% company and leader in its segment has reached this maturity”, says Jorge Sukarie Neto, President of Brasoftware.
The company, which in recent years has created a series of cloud-based services and offers, is preparing for the next few months the launch of its new marketplace, to serve the more than 2,000 contracts for Microsoft online solutions and services that it manages, as well as to offer its entire portfolio of solutions as a service from partners such as Autodesk, Adobe, Symantec, and others.
The company is part of the history of information technology in Brazil and has followed the countless changes in the market – it has already sold software boxes in physical stores and today has a robust corporate structure. More than 450 thousand customers are served, from individuals to large companies, including the Public Sector and Education Institutions, offering vertical solutions and services.
The new brand shows this evolution, starting from an old computer icon, the software box, to deconstruct it and point to a future of flexible and increasingly personalized online solutions. The logo font also gains lighter contours and multiple applications, more consistent with the digital transformation environment.
“We took advantage of such a special date as our 30th anniversary to present our new logo, which reflects the constant transformation of our business and seeks to maintain an important link with our history. This campaign highlights the importance of the role that employees, partners and customers have played over the years in our history”, says Amanda Almeida, Marketing Director at Brasoftware.
“We are really happy to reach this important phase of our business. In these three decades of history, we have already sold more than 28 million software licenses and it is a source of great pride for all of us that a national 100% company and leader in its segment has reached this maturity”, says Jorge Sukarie Neto, President of Brasoftware.
The company, which in recent years has created a series of cloud-based services and offers, is preparing for the next few months the launch of its new marketplace, to serve the more than 2,000 contracts for Microsoft online solutions and services that it manages, as well as to offer its entire portfolio of solutions as a service from partners such as Autodesk, Adobe, Symantec, and others.
EN 
PT 
