One of the most traditional technology providers in the Brazilian market, Brasoftware closed the first half of 2019 with a turnover of more than 23% compared to the same period last year. In 2018, the company closed the year with revenues greater than R$ 1.2 billion. According to Eduardo Sukarie, Commercial Director at Brasoftware, the company is betting on strategic partnerships and a new portfolio of business solutions to maintain this growth curve.
According to the executive, in addition to offering solutions using technologies applied to business, such as artificial intelligence, big data, RPA, among others, in recent years the company has also sought to transform the profile of its professionals, expanding technical training, combined with to quickly identify customer needs, whether to solve a technical problem or to support a business transformation.
“To keep up with all the waves, requirements and transformations that the IT market has been experiencing, we are increasingly betting on technical professionals, specialized in different business verticals, who know regulations, standards, guidelines and concepts of specific areas to better understand the need of the customer. After identifying these issues, the company is able to connect the partners' solutions, becoming a strategic channel for them, in addition to delivering end-to-end solutions”, explains Sukarie.
In addition, the executive states that Brasoftware is continually looking for opportunities to improve the relationship with its partners and win new business together, delivering projects and solutions that positively impact the results of its customers. “With this working model, we were recognized by Microsoft as Partner of the Year, proving our real impact in helping our customers apply technology to truly transform their business”.
New partnerships and connections
Amanda Almeida, Marketing Director at Brasoftware, comments that the ISV Independent Software Vendor market has also helped to foster the company's growth in recent times. These are companies, mainly startups, that have business solutions, mostly developed as a service platform, that look for opportunities in the market. Brasoftware, seeing the demand in its customers' business areas for innovative solutions, created a program that connects these partners to its more than 150 thousand customers, building together new business opportunities, whether for the Enterprise or even for the micro-enterprise.
“Technological evolution never stops and the business and communication we have with our customers needs to move in the same direction. Until recently, our interlocutor was, for years, exclusively in the technology area, now, with digital transformation, we talk, not only with IT, but with the HR, commercial and marketing areas, because faced with the need for digital transformation , Brasoftware, together with its partners, has expanded its portfolio to continue being relevant to its customers and, of course, being a partner that helps its customers in the challenge of digital transformation”, adds Amanda Almeida, Marketing Director at Brasoftware.
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