IT investments totaled US$1.5 billion in 2024 (up 13.9 billion in 2025) and are expected to grow by 9.5 billion in 2025, reinforcing Brazil's leading role on the continent.
ABES – Brazilian Association of Software Companies, which aims to build a more digital and less unequal Brazil, presented to the press this Wednesday the second part of the Brazilian Software Market Study – Panorama and Trends 2025According to data from the International Data Corporation (IDC) analyzed by ABES, total investment in Information Technology (IT) in Brazil reached US$58.6 billion in 2024, placing the country 10th in the world ranking for spending on Software, Hardware, and Services. With growth of 13.9% compared to 2023 – above the global average of 10.8% – the result demonstrates the intensity of digitalization in the Brazilian public and private sectors.
According to Andriei Gutierrez, president of ABES, Brazil has once again demonstrated its ability to accelerate the digitalization of businesses and public institutions, driven by the strengthening of cloud infrastructure, cybersecurity, and the growing adoption of artificial intelligence. "These figures reflect the joint efforts of Brazilian software companies, which operate in all regions of the country and have been promoting innovation and competitiveness in both mature and emerging markets," he states.
In the breakdown of 2024 investments, almost half of the resources were dedicated to Hardware (47.6%, or US$$ 27.9 billion), while Software represented 30.8% (US$$ 18.0 billion) and IT Services accounted for 21.6% of the total (US$$ 12.7 billion). The regional distribution maintained the Southeast as the protagonist, with 60.8% of the contributions, followed by the South (13.9%), Northeast (11.8%), Central-West (9.5%) and North (3.9%). In the Software + Services segment, Brazil generated US$31.0 billion in spending — approximately 1.5% of the global total, compared to 48.0% in the US, 5.4% in the UK, and 4.4% in Japan — in a market composed of 41,732 companies, of which 61.0% are microenterprises, 33.5% small, 3.3% medium, and 2.3% large. On the buying side, the financial sector led with 23.2% of spending, followed by Services and Telecom (17.1%), Industry (13.9%), Retail (9.8%), public sector (8.9%), and Oil & Gas (5.1%). In Latin America, Brazil concentrated 34.7% of the US$169 billion invested in IT and, when combining IT and Telecom, totaled US$$ 90 billion, guaranteeing the country 9th place globally in ICT.
For 2025, the IT market is expected to continue growing: an increase of 9.5% in investments in Software, Hardware, and Services is forecast, surpassing the global average estimated at 8.9%. "We project growth of 9.5% for the IT sector in 2025, with public cloud investments reaching US$$ 3.5 billion—an increase of 20% compared to 2024—generative AI projects at around US$$ 2.4 billion (an increase of 30%), and ERP solutions at US$$ 4.9 billion (an increase of 11%), of which 30% is expected to come in the form of cloud SaaS," highlights Jorge Sukarie Neto, member of the ABES Board and responsible for the study. ICT (IT + Telecom) spending is expected to grow by 7.2% in 2025, keeping Brazil in 9th place worldwide with US$$ 90 billion.
The Business IT segment—which excludes consumer devices—is expected to grow by 13% next year, reflecting organizations' prioritization of initiatives such as AI-enabled productivity and automation, improved digital products and services, cost control and optimization, and stronger customer acquisition and retention. The adoption of hybrid IT environments is no longer optional but has become standard, with a forecast of US$$ 3.5 billion in public cloud and US$$ 1.3 billion in data center services. Artificial intelligence projects, including infrastructure, software, and services, will surpass US$$ 2.4 billion in 2025, an increase of 30% over 2024.
Among other notable trends, the study highlights the widespread use of AI Agents and generative AI in data centers, the expansion of security solutions for multicloud environments, the growth of LEO (Low Earth Orbit) service subscribers by more than 40%, the recovery of the PC market, estimated at US$$ 6.2 billion (up 11.2%), and a smartphone market forecast at US$$ 10.3 billion, advancing to 2025 with a drop of 7.1% after the reduction in illegal traffic of devices in 2024.
About ABES
ABES (Brazilian Association of Software Companies) aims to contribute to the construction of a more digital and less unequal Brazil, in which information technology plays a fundamental role in the democratization of knowledge and the creation of new opportunities for all. In this sense, it aims to ensure a business environment conducive to innovation, ethical, dynamic, sustainable and globally competitive, always in line with its mission to connect, guide, protect and develop the Brazilian information technology market.
Currently, ABES represents around 2,000 companies, which total approximately 80% of the software and services sector's revenue in Brazil, distributed across 24 states and the Federal District, responsible for the generation of more than 260 thousand direct jobs and an annual revenue of around R$103 billion in 2024. Access the ABES Portal or call +55 (11) 5094-3100.
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