The launch takes place in parallel with the announcement of Meta's new SMB API Solution, “Business-on-App”, which allows the coexistence of functionalities from the Whatsapp Business App and the Whatsapp Business API, with a focus on micro and small businesses
The conversational era is already a reality for large companies that interact with their customers on messaging apps. Blip, the leading conversational intelligence platform that connects companies and consumers on social apps, is known for developing Smart Contacts for major brands such as Dell, GM, Itaú Unibanco, Stellantis, Claro and others, so that they can sell, engage and interact with consumers on apps such as WhatsApp and Instagram. Now, the company is expanding its business model to also impact how micro and small businesses interact with their customers.
Blip is now offering messaging solutions with Artificial Intelligence to become a partner for micro and small entrepreneurs, as it believes that the future will be conversational for everyone. The new product is initially available free of charge and in parallel with the announcement of Meta's new SMB API Solution, “Business-on-App”, which allows the coexistence of features from the Whatsapp Business App and the Whatsapp Business API, with a focus on micro and small businesses.
“A small business owner who owns a fashion store in Brás, for example, can use automated customer service via WhatsApp to instantly respond to their customers’ most frequently asked questions, such as product information, prices, and payment methods,” explains Sérgio Passos, Chief Product Officer (CPO) and co-founder of Blip. Blip Go’s AI understands customer messages and responds with information configured by the retailer, ensuring more natural and dynamic conversations. “This speeds up the customer service process, improves the customer experience, and reduces the risk of losing sales to competitors,” he adds.
Among the main services offered in this beta version of Blip Go for micro and small entrepreneurs are intelligent AI automation for customer service, which allows you to configure automatic responses to frequently asked questions and manage interactions with customers quickly and efficiently; sending messages to lists and distribution, which enables the sending of targeted campaigns, such as promotions and news, strengthening engagement with the customer base; and, in a second stage, it will be possible to monitor campaigns with reports of how many customers interacted with the links sent, helping the entrepreneur to understand what works best to increase their sales.
“With a simple, affordable and powerful solution, Blip Go reduces the barrier to entry for small businesses to start using intelligent conversations on WhatsApp. This model allows for progressive growth, where companies can start on the basic plan and, as they evolve digitally, migrate to more robust solutions within Blip”, says Sérgio.
Last year, Blip raised $1.4T 60 million in a Series C round led by SoftBank, with participation from Microsoft. The amount will be used to accelerate Blip’s international expansion and continue developing new products, especially those that use AI. In addition, the company plans to invest heavily in research and development by 2025.
“We endorse the Company’s purpose of investing in constant innovation, offering new tools to make life easier for Brazilian entrepreneurs. Blip was created by microentrepreneurs and aims to bring digital accessibility to everyone in the market. This is a solution specially designed for micro and small entrepreneurs with low digital maturity to use cutting-edge technology to improve their relationships with customers and thus be able to grow,” says Sérgio.
Micro and small entrepreneurs who wish to use the automation solutions on WhatsApp offered by Blip can register in this website. The membership process involves a waiting list during the first phase of the solution's launch. In addition, the company has created a VIP group and entrepreneurs who participate will have early access to news about the product and its development, educational content such as articles, ebooks and videos that will help their business grow, among other new features.
About Blip
Blip is the leading conversational intelligence platform that connects brands and consumers across social apps such as WhatsApp, Instagram, Messenger, RCS, and Apple. In 2022, Blip acquired STILINGUE, a platform that uses artificial intelligence to monitor conversations on digital channels, and in 2023, GUS, a Mexican company in the conversational sector, reinforcing the company's global strategy.
In addition to Brazil, Blip is present in more than 32 countries and has offices in Mexico City, Mexico, and Madrid, Spain. The brand has helped around 4,000 companies such as Dell, GM, Itaú Unibanco, Stellantis, Claro and others to sell, engage and relate to consumers on digital channels using Smart Contacts. Blip has already received Series A and B investments of more than US$1.4 billion from Warburg Pincus. In November 2024, Blip announced its Series C for US$1.4 billion led by SoftBank and with participation from Microsoft.
More information at https://www.blip.ai/.
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