Initiative was created to boost employee productivity and serve as an experimental laboratory to test new technologies
In the fast-paced digital universe in which we live, artificial intelligence (AI) has become an essential ally, not only in great feats of innovation, but also in everyday professional life. Betting on transforming your internal communication, Blip, a conversational intelligence platform for messaging apps, developed a proprietary smart contact integrated with GPT technology for internal use by its employees, the Blippers, as they are called.
Named as MegaMind, The solution works within the chat of the internal communication platform used by the company. “Similar to other tools such as Chat GPT, Copilot and Gemini, the solution comes as a safe and efficient alternative for our internal operations. More than a technological resource, at Blip AI is almost a coworker. We incorporated this technology to increase the productivity of Blippers, bring more efficiency to day-to-day operational tasks and guarantee the privacy of the company's data,” he explains. Poliana Pires, Head of Innovation at Blip. The executive explains that, with the MegaMind It is possible to produce, summarize or translate texts, in addition to supporting the construction of programming codes or performing complex calculations. “It is a great ally, making each interaction more meaningful and productive”, he adds.
MegaMind already uses OpenAI's new engine 4 through Azure, Microsoft's cloud solution, and is a safe way to use GPT at work. The company had four main goals when launching the solution: to reduce the risk of confidential information leaks in the company, to help Blippers with daily productivity, to facilitate the flow of internal information and to map needs that employees may have. The contact is also able to transcribe audio and analyze images – the user simply needs to send an image and it will be interpreted.
Since its launch in October 2023, the solution has undergone several evolutions and so far it has more than 100 thousand messages were exchanged on the channel.”We observed significant engagement and rapid adoption of the tool by the team. Over 500 Blippers they use it on a recurring basis”, shares the executive.
Thiago Diniz Guedes, Sales Development Coordinator at Blip, He says that MegaMind provides support for the entire team on a daily basis, as a qualification task, performing a fundamental part of the handover of a business opportunity: the briefing. “We had a scenario in which professionals spent an hour and a half every day at the end of the day writing the briefings. In addition to this being a very long time that was now used to contact prospects and new qualifications, the quality of the briefing has now improved, emphasizing valuable information that might not have been listed when we did it manually. We have seen better management of the schedule and a healthier routine among the teams, who are now able to serve more leads and in the ideal time”, he concludes.
For Poliana, MegaMind goes beyond an intelligent contact focused on internal productivity. “It also works as an experimental laboratory to test new AI technologies with our official partners, such as Microsoft and Google. Thanks to these partnerships, we have early access to the biggest innovations on the market. We are already exploring the possibility of orchestrating different skills in the internal intelligent contact to support various use cases in different areas of Blip, making it a centralizer of information about the company. This way, Blippers will be able to ask whatever they want and receive quick and accurate answers to their day-to-day needs”, points out the Head of Innovation.
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