In tune with the trend towards enterprise digitization of business adoption, Axway (Euronext: AXW.PA), a benchmark in the digital business enablement market, announced the new Axway Advantage partner program to expand the global partner ecosystem. The expansion will create new revenue opportunities for Axway partners in different countries, in sectors such as financial services, government, healthcare, manufacturing, retail, telecommunications and energy.
With more than 200 active partners, including large systems integrators, service providers and value-added resellers, Axway has also strengthened relationships with consultants specializing in high-value niches, such as mobile development, API management and digital transformation.
“Companies are increasingly looking for API- and mobility-based solutions to manage their business digitalization initiatives, and partners have been essential to promote the adoption of digital technologies and help our customers with their transformation needs”, explains Marcelo Ramos , senior vice president and general manager of Axway for Latin America.
The partnership program offers online training tools in sales support, technical and training initiatives, Preferred Partner status, co-marketing campaigns, incentive programs, webinars business, among other initiatives to differentiate from the competition and obtain new customers with Axway.
"With the adherence to our portfolio of Axway solutions, we are able to quickly understand the needs of our corporate customers. Direct communication with Axway allows us to be agile and complement the value-added offers for our customers", explains Rogério Guedes, general director of sales and solutions from Nethus, one of Axway's partners in Brazil.
Expansion in Mexico
The relationship with partners was also the path chosen by Axway to strengthen its presence in Latin America, with the start of operations in Mexico. The company already has four partners in the country: BizPro, Versaria, Scitum and Proximate.
For Marcelo Ramos, arriving in Mexico is a natural step in the company's business.
“Since the beginning of the direct operation in Brazil, in 2013, the company's global plans have already included growth in Latin America, one of our priority markets. After consolidating the Brazilian operation, we are betting on strengthening our channels to grow and win more customers”.
The Axway Partner Program ebook can be downloaded on here.
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