The commercial automation of restaurants provides a reduction of 80% in costs caused by operational errors and increases the turnover of tables in establishments by 15%, according to a survey by Esys Colibri, a commercial automation company. In addition to the precision in sending an order to the kitchen and to the cashier, the automation also helps the waiter to serve up to 12 tables with quality, twice as much as a traditional waiter. Equipment such as smartphones, tablets, touch screens and other types of electronic controls completely eliminate the need for paper, avoiding annotation errors, illegible spelling and waste.
When the iPad was launched in Brazil, in November 2010, the device also arrived at Bar Brahma and was transformed into a digital menu by Esys Colibri. “We saw the possibility of expanding the sales of the establishments, as the high-resolution photos of desserts and other dishes are very attractive”, explains Mauricio Medeiros, director of Esys Colibri and creator of the project.
The pizzeria Divina Comédia, in Ribeirão Preto, in the interior of São Paulo, also joined the Esys Colibri digital menu. “We opted for the iPad, as it represents information security, agility and modernity. Customers like it a lot and are surprised by the new technology. iPads represent yet another pizzeria differential”, explains Ana Paula Devide, owner of the establishment.
At Café Donuts, in Jundiaí, São Paulo, four iPods are used by the attendants. “The solution greatly speeds up service, improves service quality and leaves the customer even more satisfied,” says Aquiles Jacob, owner of Café Donuts. At the pizzeria Armazém Paulistano and at the sushi bar Zem Paulistano, both in Salvador (Bahia), the iPod has also become an electronic command. “We decided to implement the technology, as I felt the need to bring the waiters closer to the customers. Now, they don't need to leave their square and are in contact with the clientele all the time”, says Evaristo Castineira, owner of the two establishments.
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