Brazilian company wants to increase export earnings by 50%
Audaces, leader in Brazil and Latin America in the fashion technology segment, has been participating in events to increase international sales. Recently, he participated in Quito, Ecuador, at Xpotex, the main fair for fabrics, machines and supplies in the country, where he highlighted the organization's benefits club and Audaces IDEA, the most complete system for the development of technical drawings and creative reasoning, focused on fashion design
“In order to reach our goal of growing 50% in international sales revenue, we intend to highlight the productivity gain that our innovations generate for all points of the production chain in the industry”, announces the director of international sales at Audaces, Paulo Pereira, who gave an interview to the ABES Portal.
When did the company start its internationalization process?
The internationalization process of Audaces started with the participation in fairs in Latin America, more than 15 years ago. In addition to presenting the products, Audaces aimed to find local distributors who were interested in building partnerships. The first international fair that the company participated was in 1996 in Argentina. It was also in this country that it won its distributor for international sale. Audaces products and services are currently available in more than 70 countries. In America, Europe, Africa and Asia, the company has more than 20 distributors and three international units located in Peru, Argentina and Colombia, serving from small companies, such as modelers, stylists and service providers, to medium and large brands.
What were the main challenges that the company faced in this internationalization process and what did it learn?
Audaces' mission is to promote the success of Fashion, offering products with innovative technology and reliable services that generate value and growth for the flexible materials industry, clothing designer, model maker, stylist, student, educational institutions and service provider in the fashion market , guaranteeing your satisfaction. Audaces established in its strategic plan the vision of, until 2017, to be a world reference in innovative technology and reliable services that generate value to the fashion market. Audaces' main communication strategy was active participation in national and international fairs, with the aim of strengthening the brand, prospecting new customers and increasing the brand value and participation in international markets.
What are the main international markets for Audaces?
The target market chosen by Audaces as a proposal for 2015 is the European market, including some Asian countries such as Turkey, Bangladesh and India. Europe has an excellent geographical position, between Asia and Africa and thus becomes a strategic point for trade. In addition, the textile manufacturing industry is very strong. In Italy, Milan stands out together with Paris as the fashion capitals of the world, becoming a reference of trends for the world.
What are the main customers in Brazil?
Osmoze, Morena Rosa, Pit Bull, Thais Gusmão, TAM, Rede Globo, Tamar Project.
What other international events will Audaces participate in in 2015?
Emitex, Texprocess, Expotêxtil Peru, Expotêxtil Bolivia, Xpotex and ITMA Italy.
What is Audaces' portfolio of technologies / products for the fashion segment?
Aimed at creation
Audaces IDEA
It is a fashion software that encompasses all stages of creation. This is where the drawings are made. The software has tools that make work easier and decrease creation time. It also aims to bring fashion design closer to the real version of the piece, guiding production and avoiding waste.
Audaces Digiflash - It is a pioneer in the digitization of paper molds or other materials.
· Digiflash XT - It is automatic mold digitizer. It works as if it were a scanner, but it is able to identify specific elements of the fashion industry, such as contour peaks, internal lines, internal marks and direction of the thread.
· Digiflash Plus - He is able to scan a set of templates from a digital photograph. Makes work easier because it saves space. The molds to be digitized are fixed in a frame on the wall and everything is on the computer.
Audaces Clothing
It is a market-leading modeling software. It allows the automation of modeling. It is internationally recognized because it creates molds with precision, graduates bases quickly and makes perfect inserts for better use of the fabric.
Audaces 3D
It is a 3D clothing modeling simulation system. It reduces the number of pilot parts that need to be built. It is ideal for piloting the pieces because it allows you to open the models and carry out tests at the same time, such as checking if the clothes fit perfectly.
It also allows the user to use the templates to create a virtual catalog, which facilitates sales.
Production oriented
Audaces Linea - It is an automatic baler that optimizes the industrial process. It presents excellent performance in all types of fabric. It has a touch screen and is easy to operate.
Audaces Jet Lux - It is a mold printer. It saves time with the production of scratches, it is easy to handle and simple to understand. It guarantees maximum quality in scratch printing, unparalleled speed, ideal width of printing and ease of paper loading.
Audaces Neocut - It is an automatic cutting machine. Performs the job accurately and the waste of material decreases, in addition to streamlining the process and increasing the quality of the final product.
“In order to reach our goal of growing 50% in international sales revenue, we intend to highlight the productivity gain that our innovations generate for all points of the production chain in the industry”, announces the director of international sales at Audaces, Paulo Pereira, who gave an interview to the ABES Portal.
When did the company start its internationalization process?
The internationalization process of Audaces started with the participation in fairs in Latin America, more than 15 years ago. In addition to presenting the products, Audaces aimed to find local distributors who were interested in building partnerships. The first international fair that the company participated was in 1996 in Argentina. It was also in this country that it won its distributor for international sale. Audaces products and services are currently available in more than 70 countries. In America, Europe, Africa and Asia, the company has more than 20 distributors and three international units located in Peru, Argentina and Colombia, serving from small companies, such as modelers, stylists and service providers, to medium and large brands.
What were the main challenges that the company faced in this internationalization process and what did it learn?
Audaces' mission is to promote the success of Fashion, offering products with innovative technology and reliable services that generate value and growth for the flexible materials industry, clothing designer, model maker, stylist, student, educational institutions and service provider in the fashion market , guaranteeing your satisfaction. Audaces established in its strategic plan the vision of, until 2017, to be a world reference in innovative technology and reliable services that generate value to the fashion market. Audaces' main communication strategy was active participation in national and international fairs, with the aim of strengthening the brand, prospecting new customers and increasing the brand value and participation in international markets.
What are the main international markets for Audaces?
The target market chosen by Audaces as a proposal for 2015 is the European market, including some Asian countries such as Turkey, Bangladesh and India. Europe has an excellent geographical position, between Asia and Africa and thus becomes a strategic point for trade. In addition, the textile manufacturing industry is very strong. In Italy, Milan stands out together with Paris as the fashion capitals of the world, becoming a reference of trends for the world.
What are the main customers in Brazil?
Osmoze, Morena Rosa, Pit Bull, Thais Gusmão, TAM, Rede Globo, Tamar Project.
What other international events will Audaces participate in in 2015?
Emitex, Texprocess, Expotêxtil Peru, Expotêxtil Bolivia, Xpotex and ITMA Italy.
What is Audaces' portfolio of technologies / products for the fashion segment?
Aimed at creation
Audaces IDEA
It is a fashion software that encompasses all stages of creation. This is where the drawings are made. The software has tools that make work easier and decrease creation time. It also aims to bring fashion design closer to the real version of the piece, guiding production and avoiding waste.
Audaces Digiflash - It is a pioneer in the digitization of paper molds or other materials.
· Digiflash XT - It is automatic mold digitizer. It works as if it were a scanner, but it is able to identify specific elements of the fashion industry, such as contour peaks, internal lines, internal marks and direction of the thread.
· Digiflash Plus - He is able to scan a set of templates from a digital photograph. Makes work easier because it saves space. The molds to be digitized are fixed in a frame on the wall and everything is on the computer.
Audaces Clothing
It is a market-leading modeling software. It allows the automation of modeling. It is internationally recognized because it creates molds with precision, graduates bases quickly and makes perfect inserts for better use of the fabric.
Audaces 3D
It is a 3D clothing modeling simulation system. It reduces the number of pilot parts that need to be built. It is ideal for piloting the pieces because it allows you to open the models and carry out tests at the same time, such as checking if the clothes fit perfectly.
It also allows the user to use the templates to create a virtual catalog, which facilitates sales.
Production oriented
Audaces Linea - It is an automatic baler that optimizes the industrial process. It presents excellent performance in all types of fabric. It has a touch screen and is easy to operate.
Audaces Jet Lux - It is a mold printer. It saves time with the production of scratches, it is easy to handle and simple to understand. It guarantees maximum quality in scratch printing, unparalleled speed, ideal width of printing and ease of paper loading.
Audaces Neocut - It is an automatic cutting machine. Performs the job accurately and the waste of material decreases, in addition to streamlining the process and increasing the quality of the final product.
EN 
PT 
