IBM announced IBM Watson Engagement Advisor, which represents a new era of cognitive computing systems, enabling companies to process massive amounts of data in record time, transforming the way they interact with customers in key areas such as customer service, marketing and sales. Now, companies can better serve consumers through cognitive computational intelligence, which learns, adapts, and understands a company's data quickly and easily, extending its knowledge and value over time.
The first system designed with this technology is the IBM Watson Engagement Advisor, which will work through the cloud and online chat sessions, being able to empower customer service agents from different companies to provide fast and personalized responses. The system will also be made available to customers via mobile devices. With a simple tap, the "Ask Watson" functionality will quickly help with answers and customer queries, and will also provide feedback to guide their decisions and resolve issues.
As part of IBM's Smarter Commerce initiative, IBM Watson's new capabilities fit into customer interaction based on its ability to understand the finer details of human language, process questions similarly to the way people think, and quickly analyze vast amounts of data, identifying responses relevant to your users' needs.
The growth of e-commerce and the increase in the number of consumers, mobile and online, has spurred IBM's innovations, which have seen it allow companies to deepen their interactions with customers and transform the way they employ marketing, sales and services. “Consumers expect companies to get to know them individually, offer personalized interactions and self-service options. Business leaders need to transform the way they interact with these consumers, to build brand loyalty, improving the service and relationship with this audience”, says Ênio Garbin, Smarter Commerce executive at IBM Brazil.
For more information about IBM Watson: www.ibmwatson.com.
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