ABES is supporting the workshop B2B Sales with Value Engineering, which will be held on May 10th and 11th, at Spax Eventos, Avenida Paulista, 962, in São Paulo. ABES members will have a 20% discount on tickets purchased at this link: https://www.sympla.com.br/vendas-b2b-com-engenharia-de-valor__491843?d=ABES_Associado.
The course will be taught by Marcos Mylius, a specialist in complex sales for companies (Business to Business – B2B) with more than 25 years of experience. “I created the Engenharia de Valor methodology, which is available through online and in-person courses. My objective is to lead companies to have an offer that is perceived by customers as a value proposition, that is, an offer with monetary return, the famous ROI”, he highlights.
According to Mylius, at the end of the workshop, participants will be able to: put into practice a proven methodology for selling value for B2B; create a value offering that is perceived as a return on investment; use neuroscience to attract, engage and win customers like the big software companies; define the customer's purchase journey with the main persuasive messages; create the best lead generation strategies using Inbound and Outbound; create a proposal and/or presentation with persuasion techniques to win over your customers; and master value engineering.
Service
B2B Sales with Value Engineering
May 10th and 11th
Spax Eventos, Avenida Paulista, 962, São Paulo – SP
Tickets with 20% member discount: https://www.sympla.com.br/vendas-b2b-com-engenharia-de-valor__491843?d=ABES_Associado
The course will be taught by Marcos Mylius, a specialist in complex sales for companies (Business to Business – B2B) with more than 25 years of experience. “I created the Engenharia de Valor methodology, which is available through online and in-person courses. My objective is to lead companies to have an offer that is perceived by customers as a value proposition, that is, an offer with monetary return, the famous ROI”, he highlights.
According to Mylius, at the end of the workshop, participants will be able to: put into practice a proven methodology for selling value for B2B; create a value offering that is perceived as a return on investment; use neuroscience to attract, engage and win customers like the big software companies; define the customer's purchase journey with the main persuasive messages; create the best lead generation strategies using Inbound and Outbound; create a proposal and/or presentation with persuasion techniques to win over your customers; and master value engineering.
Service
B2B Sales with Value Engineering
May 10th and 11th
Spax Eventos, Avenida Paulista, 962, São Paulo – SP
Tickets with 20% member discount: https://www.sympla.com.br/vendas-b2b-com-engenharia-de-valor__491843?d=ABES_Associado
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