*By Severino Benner

At this time of year, when the present is analyzed and the future is meticulously planned, companies are intensifying their strategic planning and even more recognizing technology and technological trends as essential pillars to move towards success.

For 2024, the projections of the Gartner point out a notable increase of 8% in global investments in Information Technology, reaching the impressive mark of US$ 5.1 trillion moved by this market. And this scenario reflects the urgent need for companies to incorporate technology as an integral part of corporate strategies, in addition to information security and protection, preparing the ground for a new cycle of innovation and transformation that comes with the new year.

The Artificial Intelligence revolution 

As GenAI democratizes, it opens the way for a profound revolution in the way Artificial Intelligence is accessed and applied. This transformation is driven by the convergence of massively pre-trained models, the exponential growth of cloud computing, and the continued commitment to open source.

In this way, Machine Learning (ML) plays an essential role in the autonomous learning capacity of machines, integrating advanced algorithms into GenIA models and enhancing the adaptation and understanding of systems in an even more sophisticated way, contributing to business agility. .

According to Gartner analysis, it is projected that by 2026, more than 80% of organizations will integrate APIs and GenAI models, driven by Machine Learning, into their operations. This significant advance represents a substantial change compared to the initial scenario of 2023, when less than 5% of companies had adopted this innovation. However, one question remains: what is the legal limit of this advance? 

Connectivity at the heart of the digital experience 

The implementation of 5G also marks the advent of a new era in connectivity, with significant impacts that span several sectors, from the Internet of Things (IoT) to more immersive experiences, such as augmented and virtual reality (AR/VR).

The distinctive features of 5G, such as its speed and low latency, not only open doors to transformative innovations in the digital experience of companies, but also foster the emergence of edge computing, decentralizing data processing and improving operational efficiency. In this sense, while 5G reinforces its presence, the Internet of Things (IoT) continues its expansive trajectory, connecting devices and systems in a vast interconnected network.

According to IoT Analytics estimates, by 2025, more than 75 billion devices will be integrated with IoT, driving real-time data collection and generating insights that contribute to optimizing operations and improving decision-making. In the sectors of health and logistics, in particular, the Internet of Things (IoT) assumes a central position in the transformation of environments, aiming to make them more efficient and safe.

Cybersecurity: the challenge of a hyperconnected world 

Amid growing digital threats, advanced cybersecurity emerges as one of the most important technological trends for 2024. Thus, the integration of Artificial Intelligence in threat detection, automation in incident response and “zero trust” approaches stand out as components essential in defending against cyber attacks, emerging as a solution to be used by companies from this year onwards.

However, while cloud security maintains its priority position, driven by encryption and key management solutions, innovation in threat detection has grown and extends into the field of behavioral biometrics, leveraging user behavior patterns to identify activity. suspicions. Investment in security against cyber attacks and data protection (LGPD) has consumed a large part of IT investments.

However, as cybersecurity innovations advance, it is essential to recognize that attackers are also improving their tactics, transforming the cyber battle into a journey of continuous transformation.

Software market 

In the software development scenario, emerging methodologies and practices are shaping the production of solutions and systems for 2024. The DevOps methodology, which integrates software development and operation to accelerate the life cycle, stands out with its emphasis on software automation. processes, continuous testing and continuous delivery.

Meanwhile, the serverless model gains prominence, allowing developers to focus on business logic without worrying about infrastructure, reducing operational costs and simplifying scalability. Thus, the growing adoption of microservices architectures transforms software development, providing greater flexibility, scalability and ease in maintaining complex systems.

Therefore, technological trends for 2024 aim to optimize operations, connect sectors and ensure business success and security, helping managers and companies achieve established goals. It is undeniable that technology has become a fundamental element in the strategy of any business, and next year it will continue to drive the economy globally.

Therefore, I suggest that companies consider in their planning and budgets:

Cloud – Because the volume of investment to make On Premises environments safe and shareable is unfeasible;

100% Web Software – Aiming to reduce costs and emulators, with an increase in security in addition to ensuring greater accessibility;

Safety: Implementation of monitoring software and server access controls are essential;

Data Protection: The LGPD came into force and provides for the application of high fines in case of non-compliance, so it is essential to implement security processes and policies to protect the business;

People Productivity: With the hybrid work modality, ensuring the safety and productivity of teams becomes an essential part of management. For this purpose, there is monitoring software that helps managers monitor and measure the individual performance of each employee and the entire team;

Integration: Review of Integration Processes to avoid fraud, manual work and data protection.

*Severino Benner is CEO of Benner Group, a company that provides information through software and processes with the aim of revolutionizing business.

quick access