In the country, the Unified Health System (SUS) is the main gateway to medical care for almost 70% of the population; among the low-income, this percentage rises to 77%. Although recognized as an international benchmark, the system has a number of bottlenecks. Among users, there is a high degree of dissatisfaction with the long lines; the delay in attending and scheduling exams; problems in accessing medicines; lack of adequate follow-up to risk groups and people with chronic diseases; lack of support for the qualification of professionals working in the area; inefficiency in data use and systems integration; difficulties in the prevention and promotion of basic health; among other obstacles.
The challenge of improving the quality of the service provided – especially for the population at the base of the pyramid – is an opportunity for social impact businesses focused on bringing innovation and technology to the sector.
To support social impact entrepreneurs who are working to reduce problems related to health services for the Brazilian population, Artemisia and Instituto Sabin announce Artemisia Lab – Desafios da Saúde Pública, a short-term acceleration program that will select up to 15 early-stage businesses for a six-week acceleration journey. Applications are open until September 10 at www.artemisia.org.br/labsaude
For Artemisia Lab – Desafios da Saúde Pública, organizations are looking for entrepreneurs from all over Brazil who have innovative social impact businesses that are aligned with the Sustainable Development Goals: Eradication of Poverty (SDG 1); Health and Well-Being (SDG 3); Industry, Innovation and Infrastructure (SDG 9); and Sustainable Cities and Communities (SDG 11). Of the businesses that will be selected, the three that present the best performance during the acceleration will receive extra mentorships. The program features in-person workshops and webinars (online meetings), based on Artemisia's exclusive acceleration methodology, a pioneer in supporting social impact businesses in Brazil.
According to Maure Pessanha, executive director of Artemisia, this is the second edition of the acceleration program focused on the health sector alongside the Sabin Institute. “This lab is the result of our understanding of the complexity of the main health challenges we see in Brazil – which mainly affect the low-income population. In a scenario where 70% of the population depends on the SUS – as they do not have access to private plans – we saw the latent need to support impact businesses with innovative solutions aimed at solving some of the great public challenges in the sector. With this view on problems and opportunities, we will support startups that have the potential to positively impact millions of Brazilians”, says the executive. And he adds: “one of the objectives of the program is to support a new generation of entrepreneurs and businesses that look at complex challenges and bring innovative solutions to old problems”.
In the analysis of Fábio Deboni, executive manager of Instituto Sabin, the program's innovation lies in the search for solutions based on the main challenges facing the country's public health services – which directly impact the daily lives of millions of Brazilians. “We believe that social impact businesses focused on health can expand access, qualify and complement public services, bringing more dignity and quality of life to a large part of the population. Our goal is to find solutions that have the potential to generate high social impact on the subject to be accelerated in a short period of time”, he analyzes.
Regarding the profile of solutions and entrepreneurs, the search is for products and services focused on the health sector, which are aligned with the main public challenges identified by the program's axes. Qualified, especially, entrepreneurs willing to analyze different business models (B2C, B2B or B2G) – even if they still do not sell to the public sector –; and entrepreneurs willing to broaden their vision of impact for future action in partnership with the public sector.
Among the solutions that address the challenges of the health sector for low-income people, Artemisia highlights: communication between patients and health services (screening, scheduling appointments and exams, reminders, access to information, answers to questions); access to medicines (support for demand management, storage, distribution of medicines); monitoring of risk groups (focused on patients with chronic diseases, the elderly and vulnerable groups such as pregnant women and children); qualification of health professionals (in person or distance courses/trainings that qualify professionals in the health sector or public managers in the area); use of data and integration of systems (that integrate different systems used in the public sector and/or improve the analysis of generated data); use of public resources (solutions to support management and/or efficiency and transparency in the application of resources in the health area); health prevention and promotion (solutions focused on community health agents for basic care and/or that support epidemic prevention measures through alerts, vaccination campaigns); and innovation and technology in the health area (technologies that bring improvements and agility to health services, such as imaging tests, digital medical prescriptions).
The selected entrepreneurs will be leveraged based on Artemisia's exclusive acceleration methodology, having access to curated tools and content; connection with other entrepreneurs in the sector; and mentoring with experts in business, social impact and health.
At the end of the program, participants will have greater clarity about the next steps of their business so that they can advance in the development of fundamental aspects and be better prepared to grow and generate social impact in the active sector. Entrepreneurs who complete the program also become part of the Artemisia Network and will have permanent access to Artemisia's team and events in the health sector
Businesses selected in the first edition
In 2017, Artemisia and the Sabin Institute selected 17 social impact businesses – out of a total of more than 170 evaluated – in the first edition of Artemisia Lab: Health and Well-being. The businesses were aligned with the Management and Access to Health axes; Food and Nutrition; Healthy life; Third Age; Women's Health; and Diagnostic Medicine. The highlights of the program were: Beone, Fófuuu and Pickcells.
The challenge of improving the quality of the service provided – especially for the population at the base of the pyramid – is an opportunity for social impact businesses focused on bringing innovation and technology to the sector.
To support social impact entrepreneurs who are working to reduce problems related to health services for the Brazilian population, Artemisia and Instituto Sabin announce Artemisia Lab – Desafios da Saúde Pública, a short-term acceleration program that will select up to 15 early-stage businesses for a six-week acceleration journey. Applications are open until September 10 at www.artemisia.org.br/labsaude
For Artemisia Lab – Desafios da Saúde Pública, organizations are looking for entrepreneurs from all over Brazil who have innovative social impact businesses that are aligned with the Sustainable Development Goals: Eradication of Poverty (SDG 1); Health and Well-Being (SDG 3); Industry, Innovation and Infrastructure (SDG 9); and Sustainable Cities and Communities (SDG 11). Of the businesses that will be selected, the three that present the best performance during the acceleration will receive extra mentorships. The program features in-person workshops and webinars (online meetings), based on Artemisia's exclusive acceleration methodology, a pioneer in supporting social impact businesses in Brazil.
According to Maure Pessanha, executive director of Artemisia, this is the second edition of the acceleration program focused on the health sector alongside the Sabin Institute. “This lab is the result of our understanding of the complexity of the main health challenges we see in Brazil – which mainly affect the low-income population. In a scenario where 70% of the population depends on the SUS – as they do not have access to private plans – we saw the latent need to support impact businesses with innovative solutions aimed at solving some of the great public challenges in the sector. With this view on problems and opportunities, we will support startups that have the potential to positively impact millions of Brazilians”, says the executive. And he adds: “one of the objectives of the program is to support a new generation of entrepreneurs and businesses that look at complex challenges and bring innovative solutions to old problems”.
In the analysis of Fábio Deboni, executive manager of Instituto Sabin, the program's innovation lies in the search for solutions based on the main challenges facing the country's public health services – which directly impact the daily lives of millions of Brazilians. “We believe that social impact businesses focused on health can expand access, qualify and complement public services, bringing more dignity and quality of life to a large part of the population. Our goal is to find solutions that have the potential to generate high social impact on the subject to be accelerated in a short period of time”, he analyzes.
Regarding the profile of solutions and entrepreneurs, the search is for products and services focused on the health sector, which are aligned with the main public challenges identified by the program's axes. Qualified, especially, entrepreneurs willing to analyze different business models (B2C, B2B or B2G) – even if they still do not sell to the public sector –; and entrepreneurs willing to broaden their vision of impact for future action in partnership with the public sector.
Among the solutions that address the challenges of the health sector for low-income people, Artemisia highlights: communication between patients and health services (screening, scheduling appointments and exams, reminders, access to information, answers to questions); access to medicines (support for demand management, storage, distribution of medicines); monitoring of risk groups (focused on patients with chronic diseases, the elderly and vulnerable groups such as pregnant women and children); qualification of health professionals (in person or distance courses/trainings that qualify professionals in the health sector or public managers in the area); use of data and integration of systems (that integrate different systems used in the public sector and/or improve the analysis of generated data); use of public resources (solutions to support management and/or efficiency and transparency in the application of resources in the health area); health prevention and promotion (solutions focused on community health agents for basic care and/or that support epidemic prevention measures through alerts, vaccination campaigns); and innovation and technology in the health area (technologies that bring improvements and agility to health services, such as imaging tests, digital medical prescriptions).
The selected entrepreneurs will be leveraged based on Artemisia's exclusive acceleration methodology, having access to curated tools and content; connection with other entrepreneurs in the sector; and mentoring with experts in business, social impact and health.
At the end of the program, participants will have greater clarity about the next steps of their business so that they can advance in the development of fundamental aspects and be better prepared to grow and generate social impact in the active sector. Entrepreneurs who complete the program also become part of the Artemisia Network and will have permanent access to Artemisia's team and events in the health sector
Businesses selected in the first edition
In 2017, Artemisia and the Sabin Institute selected 17 social impact businesses – out of a total of more than 170 evaluated – in the first edition of Artemisia Lab: Health and Well-being. The businesses were aligned with the Management and Access to Health axes; Food and Nutrition; Healthy life; Third Age; Women's Health; and Diagnostic Medicine. The highlights of the program were: Beone, Fófuuu and Pickcells.
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