By Gerardo Wisosky, country manager Brazil at GeneXus International
We live in the age of apps and there is no escape. We rely on these platforms to find out how the traffic is, to evaluate the best way to get home, to communicate with friends and family - whether by text messages or through social networks - and various other basic daily activities. Therefore, anyone who invests in this market for the next few years will certainly be successful.
We know that today there are more than 1.8 million apps available to be downloaded. But those who think there is nothing more to invent are mistaken. If you think about it, there is always an opportunity to create something innovative. Sometimes the idea comes at the moment you least expect it, as in a conversation with friends, for example. But those who work in this area cannot wait for the concept to emerge. It is necessary to know the operating market well to be able to evaluate the best opportunities.
However, it is known that behind a simple messaging application there is a complex technological architecture. The programmer often defines what are the best functions he wants to create, but there is such a delay in development that when the app is ready, another similar one has already appeared. Therefore, it is necessary to look for alternatives that help to accelerate the creation of the platform, such as development automation tools, so that most of the time invested is in the conception of good ideas.
And those who think that to stand out are to create ultra mega elaborate apps are mistaken. On the contrary, doing the simple is the most difficult. And that is exactly what people want. A study by Nielsen Analytics shows that utility and productivity applications grew by around 150% in the last year. Mobile device users look for ease and practicality.
But to create a good application other points must also be considered. Good design, for example, is essential, as well as good usability. It is also useless to develop for just one platform. This market is increasingly divided and reaching all audiences is the best option. It is also worth keeping an eye on the evaluations that users make of similar platforms in order not to make mistakes.
Anyone who follows the IT news knows that investments in mobility by companies are only growing. A survey conducted by IDC Analyze the Future, for example, points out that in 2015 access to the internet via mobile device will be greater than via PC or notebook. With this data, it is not difficult to conclude that the number of apps only tends to increase.
Therefore, this sector demands more and more qualified and prepared professionals, who have good ideas and are agile in development, after all, no one who misses the timing for the competition. There are many opportunities in this area and those interested in pursuing this career should prepare. Certainly, it is worth investing in the career of developing mobile.
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