The prospects for the development of the Brazilian Information Technology market and the increase in national competitiveness were discussed by Luciano Ramos, Research and Consulting manager at IDC (International Data Corporation), by Maximiliano Martinhão, Secretary of Information Technology Policy at MCTIC, and Cristina de Luca, journalist from Rádio CBN and IDG, on the “Presente e Futuro” panel at the ABES Software Conference 2017. The event took place on September 18 at the WTC, in São Paulo. The mediation was conducted by Daniela Braun, director of the Weber Shandwickd agency.
Ramos analyzed the evolution of the Brazilian software and services market and some themes that stood out in this scenario in recent years: mobility, which continues to expand due to the continuous growth in the use of smartphones; the growing use of cloud software and the cloud market; and the expansion of the IoT, big data and analytics ecosystem.
For these and other technologies to continue growing, Ramos considers that entrepreneurs must “look at emerging technologies and break down barriers, as entrepreneurs have been worried about their legacy and have not given space to the new technologies that are coming, such as computing cognitive, analytics and internet of things. These technologies can and will transform the business and will create a new value chain for organizations and their customers” – the key point is that companies need to be more agile and open to innovation. Check the presentation here.
Innovative and disruptive technologies have impacted different sectors, pondered Martinhão. He recalled the changes in the business model of the music sector, after the advent of mp3 and streaming and, currently, the impacts on the telecommunications sector, which has been feeling the effects of digital transformation, the dissolution of borders and the advent of applications. of voice and data communication.
The secretary highlighted that the ministry has promoted measures in the area of ICT so that Brazil can get out of the bad position it occupies in the world competitiveness ranking, in which it has lost many positions in the last four years, such as the elaboration of the National IoT Plan and the Brazilian Digital Transformation Strategy, which should be released in the coming months. “The IT sector in Brazil has more than 15 thousand companies, according to data from ABES, and we have not exported software. This is an aspect that we need to improve. We have several initiatives to support internationalization, in partnership with Softex and Apex, for example, which include regional offices and the carrying out of missions to different countries, which are available to Brazilian entrepreneurs,” said Martinhão.
The CIO who is doing his “homework” and attuned to the needs to innovate has created partnership programs with startups, where innovations are coming from, explained De Luca. “We have been talking a lot about blockchain, for example, and this technology came from the startup universe and will help build a new internet”.
For the journalist, the government, development and entrepreneurship agencies and the companies themselves can stimulate the growth of the ICT market by showing the advantages of new technologies to small and medium-sized entrepreneurs, who are interested in innovations, but still do not have the full infrastructure and knowledge to implement them in their management. De Luca mentioned the Sebrae initiative, in partnership with Embrapa, which launched the first programming marathon, known as Hackathon, aimed at creating an application for aquaculture entrepreneurs, focusing on business management.
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