Updates for teachers, licensing and free certifications are part of the project that aims to encourage creatives at universities. Innovative Adobe Express in the cloud for all educational institutions participating in the project is also part of the series of benefits of the project, which is already successful in other countries such as the United States, Australia and China.
The global giant of creative technologies Adobe and ENG DTP Multimídia, a Brazilian company that promotes technological innovation in various areas of education on national soil, launched on July 4th, at the headquarters of Adobe do Brasil in São Paulo, the Adobe Program for Partnerships with Universities that are focused on increasing creativity in higher education institutions with incentives aimed at students and teachers.
“This project has already been tested in other countries, and has brought a new dynamic to higher education institutions, which now have high enrollment rates as students begin to enter the national and even international job market more easily”, highlights Simone Lourenço, director of ENG DTP & Multimídia. 
University centers that are interested in the project you can contact ENG DTP & Multimídia directly on WhatsApp 11.994214944, phone 11.3816-3000 or email adobe@eng.com.br.
Artificial Intelligence for creatives
With a focus on teaching updating, Adobe will offer courses, workshops and events at university institutions already addressing new Artificial Intelligence resources for use in face-to-face, hybrid or EAD classes, as well as offering free sizing and best practices for Adobe software licensing for laboratories focusing on teachers and students in the areas of Communication, Design and Game Development.
Creative innovation with Adobe Express
Furthermore, a new feature, Adobe Express Software, in the cloud, will be offered to all educational institutions participating in the project. “Adobe has the cutting-edge technologies that education can seek to drive great results for all courses. Our latest technology, Adobe Express, covers all careers, from health courses, STEM (Science, Technology, Engineering and Mathematics), to professional communication” explains Adobe Executive, Karollyne Souza. Institutions participating in the Partnership with Universities project will still be accredited to operate as Adobe International Certification Centers.
Adobe professional certifications 
“One of the objectives of this Adobe incentive for creatives is to encourage the participation of Brazilian students in 2025 in the Brazilian Selective of Certiport's Adobe Certified Professional World Championship, the world championship of creative students certified in Adobe Illustrator or Photoshop technologies, a competition that has been taking place for 15 years in the USA bringing together representatives from more than 80 countries, in which Brazil has participated for three years, always winning the podium”. Explains Álvaro Venegas, founder and CEO of ENG DTP & Multimídia. More than 150 students up to 22 years old from 15 Brazilian states participated in this year's selection, all necessarily with Adobe professional certification.
Selective Adobe Brazil
Since 2021, ENG DTP & Multimídia has been holding the Brazilian tryouts for Certiport's Adobe Certified Professional World Championship, Adobe's global event that seeks the most creative young people using Illustrator or Photoshop tools. The event has been taking place for 15 years and brings together more than 80 countries that each take two representatives. And Brazil has done well, always being among the Top 3 in the world since it started participating.
In his debut in the competition, in 2021, Gustavo Oliveira, from Goiânia (GO), was runner-up in the world champion. This feat was repeated in the second year of Brazilian participation when Manoela Campos, from Porto Alegre (RS), was also placed second overall. In 2023, Brazil achieved another podium, this time with Egberto Oliveira, from Maceió (AL), in 3rd overall position in the competition among 164 creatives from 82 countries.
This year, students Maria Eduarda da Silva, from Rio Grande do Sul, and Manuela Pellegrini Taddeo, from São Paulo, were selected in the Brazilian selection, which took place in March, and in July they will represent Brazil in the final of Certiport's Adobe Certified Professional World Championship, in Los Angeles, where they will compete for prizes ranging from U$ 2 thousand to US$ 8 thousand. Tickets to Disneyland are offered to all finalists.
Adobe and ENG
ENG's relationship with Adobe has been going on for over 25 years and focuses on working with creative educational institutions across the country, through the provision of subsidized Adobe licenses for Education, Teaching Update through official courses and workshops and, in addition, , with certification of teachers and students.
ENG also accredits educational institutions to create a network of Adobe Certifiers, to serve students and interested parties in general.
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