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An e-commerce platform that is fast, efficient and with technology that delivers good shopping experiences and insights for constant evolution. It is around the development of this project that – leaders in their markets – Adobe and VTEX announce a commercial cooperation agreement.
The alliance between the companies aims to bring both digital marketing technologies – developed by Adobe – to VTEX's customers, as well as making the VTEX Cloud Commerce platform – which serves 80% of Brazilian e-commerce – available to the software developer's partners.
According to Rodrigo Marcondes, vice president of Sales for Digital Marketing at Adobe Brazil, the agreement between the companies meets Adobe's objective of providing good consumer experiences through e-commerce. “This alliance is the perfect marriage between technologies. The idea is to offer the market a comprehensive solution for demand generation, audience management, media optimization, sales, conversion and customer management, making Adobe and VTEX together offer a complete experience, including the technological integration of the solutions, which is already under development”, explains Marcondes.
"VTEX's business model is based on the results of our customers, which is why we work incessantly to offer them the necessary subsidies to achieve their goals. In this sense, the partnership established with Adobe corroborates our strategy, as from now we will be able to offer a more comprehensive solution with complementary tools to our platform, which will certainly bring benefits to the stores”, says Mariano Gomide, Founder and Co-CEO of VTEX.
With the partnership, Adobe also becomes a driver in VTEX's internationalization plan in Latin America and Europe. Currently, the VTEX platform is present in more than 2 thousand customers. “We will take this alliance out of Brazil to present VTEX to Adobe's international partners and make this approach to strategic customers”, concludes Marcondes.
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