Integration will help marketing, sales and customer service sectors
Adobe and Microsoft Corporation announced a strategic partnership that will redefine the way companies manage their marketing, sales and service to achieve better customer relationships across all touchpoints. The partnership will include the integration of industry-leading Adobe Marketing Cloud solutions with Dynamics CRM, a premier Microsoft solution, enabling brands to deliver experiences that integrate all phases of customer engagement, from reach and acquisition to brand retention and loyalty. This new integration will help eliminate frustrating customer experiences generated by isolation and lack of interaction between marketing, sales and service.
“One of our top priorities is helping our customers reinvent business and productivity processes. Partnering with Adobe enables us to provide the enterprise customer with a comprehensive set of engagement processes to help them be more productive and better engage with their customers,” said Kirill Tatarinov, executive vice president, Microsoft Business Solutions. "The integration of Dynamics CRM, our industry-leading solution, with Adobe Marketing Cloud will enable business professionals to maximize their technology investment and deliver breakthroughs in the areas of marketing, sales and customer service."
“Adobe and Microsoft are creating the industry's first large-scale solution to connect the customer experience across all touchpoints,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business at Adobe. "We've made possible the age-old promise of a customer-centric enterprise becoming a data-driven reality."
Microsoft Dynamics Marketing, an integrated marketing management solution from Microsoft, includes features such as managing marketing capabilities that are complementary to Adobe Marketing Cloud to provide added customer value. The partnership will provide marketing professionals with an integrated CRM-Marketing solution in various industry segments, including financial services, tourism and leisure.
This partnership enables customers to:
• Align sales and marketing activities by tightly integrating audiences and their behaviors, which can help guide sales or service calls, identify sales opportunities, or provide information about lead classification;
• Locate high-value audience segments and deliver real-time offers on the website or enable targeted advertising;
• Combining web behavior data with order history, returns, loyalty status, and call center history not only to identify the customer's position in the sales lifecycle, but also to deliver the right content at the right time. right, whether it's on a landing page, in a service follow-up email, or in a mobile alert.
Both companies are committed to expanding other areas of collaboration and product integration, including Adobe Marketing Cloud solutions running on the Microsoft Azure Cloud platform. Adobe Campaign and Adobe Experience Manager are now certified to run on Microsoft Azure. Adobe already partners with Microsoft Azure to provide streaming of major sports events, including the Olympics and Super Bowl, via Adobe Primetime. The companies are also working on a connector that would enable useful data and insights from Adobe Analytics to appear in Power BI, Microsoft's enterprise analytics service, which makes it possible to view all of a user's data through a single pane of glass, offering a consolidated view of all parts of the company.
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