New features announced at Adobe Max London, the annual creativity conference
Adobe recently unveiled a robust suite of updates to its Creative Cloud platform at MAX London, its annual creativity event, including new AI capabilities for Photoshop and Illustrator. In total, seven applications have received new features that accelerate workflows, expand the use of generative AI, and reinforce the company’s commitment to accessible and safe creative innovation.
In Photoshop, one of the main advances is the new Composition Reference functionality, which allows you to transform textual descriptions into complete scenes, while maintaining detailed control over the visual structure of the image. The Select Details tool significantly improves the selection of complex elements such as hair, clothing and faces, ensuring professional results with just a few clicks. The AI-powered Color Adjustment feature also promises to speed up fine adjustments to hue, saturation and light in a responsive way. In addition, a new Actions Panel in beta now automatically suggests workflow steps, saving time and making editing easier even for novice users.
In Illustrator, the highlight is Generative Shape Fill and Text for Patterns, which uses AI to create vector graphics from prompts, allowing you to generate stylized elements in seconds. With performance improvements that make popular effects up to five times faster, the application also received interface adjustments that speed up access to menus and tools, making the experience more fluid and responsive — especially in complex workflows.
According to Vitor Gomes, Senior Marketing and Product Manager at Adobe, the new features are a leap forward in the future of digital creation. “With artificial intelligence applied ethically, we enable professionals to expand their creative power across different apps, with agility and creative insights,” he says.
More new features for Creative Cloud:
Express
Enhanced tools for videos, animations and creative variations such as Clip Maker, Dynamic Animation, Audio Enhancement, Generate Video (from text or image) and Generate Similar (for automatic visual variations).
InDesign
- Generative Fill (beta): Add graphics with text prompts.
- Convert PDFs to editable files.
- Support for complex mathematical expressions in professional layouts.
Lightroom
- New Select Landscape with automatic masks for sky, water and vegetation.
- Improved sharing and batch editing with fine-grained control.
Premiere Pro
- Generative Extend: Extends video sections with support for 4K and vertical format.
- Media Intelligence: efficient search in large video collections.
- Automatic subtitle translation in up to 27 languages.
Fresh
- New “created without generative AI” badge on content credentials.
- Direct export to social networks, optimizing the publication of digital art.
Another important announcement during the event was the expansion of its generative AI platform with the launch of the new Firefly application, which now centralizes models from Adobe itself and integrates solutions from partners such as Google and OpenAI. The tool allows you to create images, vectors, audio, videos and designs from text and visual examples. Among the highlighted models are the Firefly Image Model 4 and Image Model 4 Ultra that offer hyper-realism, full creative control and advanced customization; Firefly Video Mode that focuses on generative AI applied to video creation and editing; and Firefly Boards (public beta), a new collaborative surface with AI for mood boards and creative ideation.
About Adobe:
Recognized globally for its creative and digital solutions, Adobe empowers individuals and businesses to transform ideas into visual and interactive experiences. Founded more than 40 years ago, the company leads the market with breakthrough technologies that enable people to create, share and personalize impactful digital experiences.
With leading products like Photoshop, Illustrator, and Adobe Experience Cloud, Adobe integrates its solutions through Creative Cloud, delivering collaborative tools and streamlined workflows. Whether for designers, photographers, advertisers, or businesses, Adobe continues to shape the future of creativity and digital innovation.
Know more: www.adobe.com
LinkedIn: www.linkedin.com/company/adobe
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