Anaplan, FedEx, OneTrust, PayPal, Walmart and The Weather Company, an IBM company, join Adobe's robust ecosystem of technology partners
Adobe announced a significant expansion of its partner ecosystem that is creating new opportunities for its technology and solutions partners – along with developers – to deliver more personal experiences to millions, while accelerating the velocity of content, making customer journeys more individualized.
New features in the Adobe Experience Cloud – produced through new technology partner integrations – are available for customers to deploy already, including online purchase and in-store pickup, free two-day shipping and payment services. Last year, Adobe and its solution partners – who achieved 30% year-over-year growth – achieved significant momentum in scaling the Adobe Experience Cloud. Meanwhile, Adobe is providing developers with new tools to build and deploy cloud-based applications that work seamlessly with their products' new headless tools, giving them the flexibility to create personalized user experiences based on Adobe technology.
“When we put more power in the hands of developers, technology partners and solutions, good things happen,” said Justin Merickel, vice president of business development at Adobe. “Adobe is focused on growing and empowering our ecosystem to expand the value that Adobe Experience Cloud customers get from our applications,” he says.
Technology Partnerships Deliver New Features in Adobe Experience Cloud
- Anaplan:marketing teams can now bring Anaplan's set of financial and budgeting resources into Adobe Workfront work planning and management. With this strategic partnership between Anaplan and Adobe, marketers have a new ability to stay on budget and on schedule.
- FedEx: Merchants will have the option to enable features such as free two-day shipping, easy returns, and seamless checkout in their storefronts. In addition, they can have access to post-purchase logistical intelligence.
- OneTrust:Brands can now bring smoother digital experiences to customers by simplifying the ways users give consent and expressing their preferences, and streamlining how that information is analyzed and acted upon – thanks to OneTrust's consent management platform and Adobe Real-Time CDP
- PayPal:merchants can now accept popular payment methods with Payment Services for Adobe Commerce built on the PayPal Commerce Platform, including credit cards, debit cards and Venmo. In addition, they can access PayPal's payment innovations, including cryptocurrency transactions and local payment methods.
- Walmart:merchants can now offer online shopping and in-store pickup experiences in their own storefront locations. In addition, they can distribute their products through Walmart Marketplace, allowing them to reach new customers.
- The Weather Company, an IBM company: Brands can now use real-time weather data from The Weather Company – an IBM company – to design digital experiences on the Adobe Experience Platform. For example, merchants can use this information to recommend umbrellas to customers on a rainy day or snow shovels on a foggy day.
Impulse with solution partners
Adobe's partnership with global agencies is extending the Adobe Experience Cloud while helping solution partners achieve significant business growth. Last year, Adobe grew its network of 4,000 partners by more than 200. Altogether, this audience achieved 30% year-over-year growth thanks to its collaborations with Adobe.
“In the evolving digital economy, personalization is the new name of the game,” said Justin Ablett, Adobe's global leader at IBM Consulting. “Our relationship with Adobe allows us to accelerate our customers' digital transformation so they can deliver unparalleled customer experiences.”
EN 
PT 
