Entrepreneurs and managers of technology companies will receive an incentive to count on the internet as a strategic ally in business. Based on a partnership between industry references, the Catarinense Association of Technology Companies (ACATE), Resultados Digitais and Dialetto, the e-book was launched Digital Marketing for Technology Companies – How a content strategy can generate sales and positioning in the B2B market. The purpose of the guide is to show a different view of the marketing department within ICT organizations: instead of a cost center, this sector can be a generator of revenue and growth for companies.
The e-book produced by specialists from the technological hub of Santa Catarina shows step by step how to start a digital strategy like the one used by clients and associates of the three organizations involved. The process involves planning and producing educational content to build a relationship of credibility with the public, as explained by Adilson Silveira, director of ACATE's Vertical Cloud.
“Technicians in companies can use their expertise to produce rich information and relevant content, in an educational approach and relationship with potential customers about their market, until they are ready for a commercial approach”, says Silveira.
The content of the e-book is aimed especially at the technology sector, in which Resultados Digitais consolidated its digital marketing platform, RD Station, becoming one of the main references in the country. The marketing automation software, used by more than 2,200 companies in Brazil and worldwide, is capable of reaching target audiences with a high capacity to measure results.
The evolution of digital marketing undergoes a change in perception: from offering products to offering solutions, which impacts all sectors of companies. According to Rodrigo Lóssio, director of Dialetto Comunicação, inbound is a fundamental tool for the IT area. In it, you can measure the channels that convert better, the most attractive content and the lead profile that tends to close the deal faster. “Making your company a benchmark for the market is one way. It helps the customer and understand why he should prefer your solution, and not that of the cheapest competitor”, explains Lóssio.
The e-book produced by specialists from the technological hub of Santa Catarina shows step by step how to start a digital strategy like the one used by clients and associates of the three organizations involved. The process involves planning and producing educational content to build a relationship of credibility with the public, as explained by Adilson Silveira, director of ACATE's Vertical Cloud.
“Technicians in companies can use their expertise to produce rich information and relevant content, in an educational approach and relationship with potential customers about their market, until they are ready for a commercial approach”, says Silveira.
The content of the e-book is aimed especially at the technology sector, in which Resultados Digitais consolidated its digital marketing platform, RD Station, becoming one of the main references in the country. The marketing automation software, used by more than 2,200 companies in Brazil and worldwide, is capable of reaching target audiences with a high capacity to measure results.
The evolution of digital marketing undergoes a change in perception: from offering products to offering solutions, which impacts all sectors of companies. According to Rodrigo Lóssio, director of Dialetto Comunicação, inbound is a fundamental tool for the IT area. In it, you can measure the channels that convert better, the most attractive content and the lead profile that tends to close the deal faster. “Making your company a benchmark for the market is one way. It helps the customer and understand why he should prefer your solution, and not that of the cheapest competitor”, explains Lóssio.
The e-book Digital Marketing for Technology Companies can be downloaded from from this link.
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