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The Brazilian Association of Internet Infrastructure and Hosting Companies (Abrahosting) concluded a mapping of the sector's businesses, which will close the first half of 2016 with a population of around 700 companies and around 4 million hosted websites.
 
According to the entity's data, the sector's global revenue will exceed R$ 1.2 billion by the end of 2016, representing an increase of around 7.5% compared to the previous year.
 
According to Vicente Neto, president of Abrahosting, the positive movement stems from variables such as the progressive digitization of businesses (with mass adhesion of small establishments) and the advance of virtualization (cloud services), which positions computer outsourcing as a cost reduction factor for all companies.
 
According to the executive, the deepening of the economic crisis in Brazil, as of 2013, has been working as a counterweight to the rise of business, but it does not cancel out the growth in the competitiveness of hosting and infrastructure services companies.
 
"On the contrary, he says, the popularization of cloud services is directing to the hosted services sector an important part of the money that SMEs previously spent on hardware and on-premises IT support services, making the hosting service a mandatory investment" .
 
In addition to offering traditional website hosting and office application services such as e-mail, file organization, desktop applications and security services, the hosting industry in Brazil is diversifying its revenues with increasingly intense sales added value for medium and large companies.
 
Among these new offerings, the outsourcing of management applications (ERP) and virtual infrastructure to run applications stand out. "There is a movement of specialization in several aspects. There is, for example, that provider that focuses on selling website structure and e-commerce to the SME, while others position themselves as data center outsourcing for mission-critical operations", he comments Grandchild.
 
In the executive's assessment, throughout this year, the sector will invest around R$ 90 million in Brazil in application infrastructure assets, IT governance and storage. This amount will help keep up with vegetative growth and, above all, support the advance of demand for new modes of delivering value in information technology, such as software as a service (SaaS), infrastructure as a service (IaaS) and platform as a service (PaaS).
 
Throughout 2016, Abrahosting is discussing with its associates some regulatory factors in the sector that have a major impact on business. Among them is legal responsibility for third-party data storage, copyright conflicts related to hosted content.
 
"Hosting companies also want to discuss with the government a tax policy that is less predatory than the current one; and we support the software industry in its resistance to charging ICMS on applications, a new type of tax that burdens the entire production chain" , concludes the president of Abrahosting.

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