More than 300 entrepreneurs and IT professionals participated in the event
or followed the live stream
With the theme “Business environment in IT in Brazil”, ABES held, on August 13, at the Renaissance Hotel, in São Paulo, the ABES Software Conference 2015, which was attended by more than 300 businessmen and IT professionals, who attended or watched the presentations broadcast live over the Internet. The main issues that impact the software and services business in the country were discussed.
After the opening of the event by Jorge Sukarie, president of ABES, Jose Marcelo Zacchi, presenter of Programa Navegador, from Globo News, spoke about innovation in the times of the network. Among his remarks, the speaker highlighted innovations in various areas already covered in the TV program he presents, such as public management, culture, science, cities, services, agriculture, health, education and others, which are necessarily conditioned by information technology. “The special effort of the program starts from the premise that it is not possible to talk about innovation in any of these areas mentioned without talking directly about technology, in particular digital technologies”.
Zacchi also addressed the various transformations in consumer relations for products and services and cited several examples of initiatives and applications based on co-production, crowdfunding and the intelligent use of data, as well as connected objects and disruptive projects, which he considers an opportunity for software companies, as we have a “race to engage citizens in public management”, a process of “disintermediation of business”, with applications such as Uber and Airbnb, in addition to greater participation of people with the internet as a space public for debates and claims.
Brazilian market
In sequence, Jorge Sukarie presented the study “Brazilian Software and Services Market 2015”, which has just been launched by ABES in partnership with IDC. According to the survey, the Brazilian IT Industry is positioned in 7th place in the world ranking, with an investment of US$ 60 billion in 2014. Considering only the IT Software and Services sector, without exports, the investment totaled US$ 25.2 billion last year. The study shows that Brazil is ranked 1st in the ranking of investments in the IT sector in Latin America, with 46% in this market, which in 2014 totaled US$ 128 billion. When considering the Software Market alone, revenue reached the mark of US$ 11.2 billion last year, excluding exports. The Services Market registered a value of around US$ 14 billion in 2014.
The director also commented in his presentation on the entity's performance for the development of the sector, citing the services most used by members, such as legal support and the issuance of certificates, and highlighting partnerships, such as health insurance: "We closed two years of partnership with Bradesco Saúde and we achieved a very favorable condition for our associates, with a very significant reduction in health plan costs. So, I invite those who don't know to evaluate this benefit”.
Sukarie also spoke about the work of the Regulation, Taxation and Intellectual Property committees, the oldest. “When we started, in 1989, the piracy rate in the country was 90% and, according to the most recent data available, in 2013, it was 50%. But having half of the computers in the country running with illegal software is a very high rate and we continue our work to defend intellectual property”, he evaluated. “In the beginning, we supported search and seizure actions, but currently we are committed to carrying out more educational work, as is the case of the Legal Entrepreneur Campaign”, he concluded. All trends are also in the study on the “Brazilian Software and Services Market – 2015.
Tendencies
The top 10 trends in the ICT market were identified by the software research coordinator at IDC, Luciano Ramos. According to him, the total revenue from Telecom services, which includes mobile solutions and professional costs for corporate networks, will reach US$ 104 billion in 2015. The use of mobile tools will reach 1/3 of the employees of medium and large companies. .
It also foresees an expansion of the security market due to the advance of cloud computing, reaching US$ 117 million in Brazil. Infrastructure and services for the cloud will have growth above 50% of the public cloud market in the Brazilian market. In the mentioned trends, the IOT or Internet of Things gains visibility with the forecast of more than 130 million connected products in Brazil. “Finally, we are moving towards a greater proximity of the CIO to the line of business. IT needs were not always aligned with the line of business. This caused a lot of friction. Increasingly, IT projects will originate in the business areas and the IT area will position itself as the enabler of projects and innovations”, said Ramos.
legislation and taxation
Outsourcing costs was the topic addressed by Mihoko Sirley Kimura, partner of TozziniFreire Advogados. The lawyer addressed the impacts of Bill no. 4.330-A/2004, whose proposal is to regulate the outsourcing of services in Brazil and whose main point is the possibility of outsourcing the core business activity, which can reach any economic and professional segment. “Despite the opposing social mobilization, the problem is that Brazil does not have legislation to regulate outsourcing, which defines what would be core activity, among other aspects”.
The lawyer also spoke of the so-called “pejotization”. “In the case of the PJ service provider, he may be recognized as an employee, even with the new law. This has to be strategically evaluated by each company so that it does not become a higher cost due to labor claims. Every year, more than 3 million labor lawsuits are filed in the country”.
Manuel Antonio dos Santos, Legal Director of ABES, addressed the short-term tax impacts. Among them, the progress of bills that change the forms and rates of ISS withholding and the discussion of the regulation of protection of personal data. “We have three other threats to the IT sector: the issue of exemption, the ICMS reform, the PIS/Cofins one”, informed the director, detailing the possible scenarios.
Closing the event, Murillo de Aragon, president of Arko Advice, a political analysis company, presented a political-economic vision for Brazil. In a humorous presentation, the consultant said he did not believe he could avenge the impeachment process against Dilma: “There is a lack of a political fact that defines an impeachment request and the current party alliances are stronger, compared to what the country has lived through. at the time of Collor”.
check here ABES Software Conference 2015 coverage. To view the photo gallery of the event, click here.
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