Wanderley Mariz, director of institutional relations at Amcham Brasil, noted that there is currently a consensus on the emergence of the data economy, which has generated innovation, new business models, promoted a new industrial revolution and, at the same time, has brought challenges to cyber security, managing the flow of data, protecting information and privacy. “We need an international standard that establishes the commitment of companies and the creation of a competent and independent Brazilian authority to guarantee legal certainty and provide clarification after the law is implemented”, he added. He also defended that the period between the publication of the norms and their entry into force should be wide so that companies and other organizations can adapt.
“Blocking the flow of data has proved to be ineffective, because there are no more borders, not even for hacker attacks,” said Francisco Camargo, president of ABES. He also highlighted that information security measures are a fundamental point to be discussed, so that Brazil can take advantage of this moment of change of era driven by IoT, artificial intelligence, cognitive computing and other new technologies. Camargo also warned of the risk of excessive regulation and considered it appropriate to create a small and efficient agency to regulate the flow and storage of data, in addition to citing the PCI – DSS (Payment Card Industry – Data Security Standard) as a reference. ), the rules and regulations that establish the security of credit card data in electronic transactions. The Brasil, País Digital movement was cited as an example of action to educate and clarify users on these topics.
Stimulus to Competitiveness
For João Padovani, executive manager of CNI – National Confederation of Industry, the use of communication and information technologies can boost Brazil in the world competitiveness rankings, due to the potential for developing solutions that previously required high investments. “The lack of regulation on data protection can be a barrier to attracting foreign investment in the country, as well as hindering the participation of national companies in global value chains, which already benefit from these technologies. We hope that this law promotes an innovative, dynamic and competitive environment", he said.
Tiago Machado, representative of ABINEE – Brazilian Association of Electrical and Electronics Industry, stressed that iron and oil are no longer at the center of the economy, which today is occupied by information, as can be seen in recent lists of the largest companies in the world. . “Definition of what is personal data, sensitive data, how to carry out anonymization and the international transfer of data must be contemplated in the law”, he concluded.
Federal deputy Bruna Furlan took the opportunity to announce the commission's first external public hearing. The event will be held in August in the city of Barueri, in the west of São Paulo, a region recognized for being a hub for technology companies. The commission's rapporteur, federal deputy Orlando Silva, confirmed that he will present the first version of the report at this meeting. "We held this 13th public hearing with the same vigor with which we promoted the first and with the same enthusiasm with which we organized the 1st International Seminar on Privacy and Data Protection in Brazil. I believe that we are on the right track. it is a new opportunity for us to further mature this new regulatory framework that is being born", concluded Furlan.
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