TI invested US$ 60 billion in 2014 and is already the 7th largest market in the world
Jorge Sukarie, president of ABES, presented the results of the 2015 Brazilian Software and Services Market Study, produced by IDC (International Data Corporation) in partnership with the entity, during the ABES Software Conference, held on August 13 in São Paulo. In the study, the Brazilian IT industry ranked 7th in the ranking worldwide, with an investment of US$ 60 billion in 2014. If only the Software and IT Services sector is considered, without exports, the amount totaled US$ 25.2 billion last year.
The study points out that Brazil is positioned in 1st place in the ranking of investments in the IT sector in Latin America, with 46% of this market which, in 2014, totaled US$ 128 billion. When considering the software market in isolation, sales reached US$ 11.2 billion last year, without exports. Services, on the other hand, registered a value of US$ 14 billion in the same period.
- Company Profile
According to the survey, the Brazilian Software and Services Market is led by micro and small businesses. Of the companies dedicated to the development and production of software, almost 95% are micro and small companies and medium and large enterprises have representation of approximately 5%.
- Regional data
The study also brought about the distribution of IT spending in the country. The Southeast was the region with the largest total participation in investments in hardware, software and services, with 60.67%. The Midwest recorded 10.9% of participation; Northeast 10,1% and South 14,53%. The North of the country, on the other hand, was the one that least invested in the sector, with a percentage of 3.7%.
- Segment participation
The application sector was the most participatory in 2014, with a total of 44%. The businesses focused on the development environment were responsible for 31.3%. Infrastructure and security, and the export software segment registered a share of 22.7% and 1.9%, respectively.
- Business Areas
In relation to business verticals, the study pointed out the Finance segment with a share of 24.1%; Services and Telecom with 26,1%; Industry with 22.5% (an increase of 18.1% in relation to the previous year); Commerce, 10.6%; Government 5,1%; Oil and Gas, 4.3% and Agroindustry, 2.1%.
- General IT market
According to the study, the IT market in Brazil, including hardware, software and services, grew 6.7%. In 2014, US$ 2.09 trillion in IT was spent worldwide. At the ranking worldwide, Brazil remained in the 7th position, with investments in the order of US$ 60 billion, 3% of the world market. The United States maintained the leadership with $ 679 billion. China overtook Japan with US $ 201 billion and ranks 2nd in the ranking.
- Current figures
The survey shows that the number of computers installed in Brazil reached practically 70 million in 2014. The Brazilian IT market also had 120 million Internet users last year.
- Tendencies
According to the forecasts cited in the study, total revenue from Telecom services, which include mobile solutions and professional costs for corporate networks, will reach US$ 104 billion in 2015. The use of mobile tools will reach 1/3 of the employees of medium and large companies.
Sales of tablets, smartphones and computers combined will represent 45% of IT investments in Brazil, in 2015. The study also foresees an expansion of the security market due to the advancement of the cloud computing, reaching US$ 117 million in Brazil, this year. Infrastructure and cloud services will grow over 50% in the Cloud public in Brazil, in 2015.
In the trends mentioned, the IOT or Internet of Things gains visibility with the forecast of more than 130 million connected products in Brazil and, approximately, half of Latin America. Another point mentioned is related to the development aimed at the 3rd platform: thepplication development edeploymen”Will continue accelerated in 2015, reaching US$ 1,344 million. Already business intelligence and thenalytics are expected to reach US$ 788 million in 2015.
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