With a focus on offering more simplicity, flexibility and options for companies, the initiative also launches the new Partner Demand Center, oriented to optimize corporate marketing
Committed to simplifying, empowering, and growing alongside our partners, Red Hat has announced the latest enhancements to its global partner engagement experience. These updates reaffirm our ongoing corporate transformation efforts to bring greater simplicity, choice, and flexibility to our valuable ecosystem.
The historic shift in the technology landscape, driven by advances in AI and the dynamic world of virtualization, is reshaping every industry. The partner ecosystem is a vital area for helping customers navigate major changes and seize emerging opportunities. Therefore, Red Hat is continually enhancing its global partner engagement experience, adopting a focused approach to IT modernization. This transformation is based on three pillars of business enablement: a globally unified partner program, simplified incentives, and an enhanced digital experience.
For Stefanie Chiras, Senior Vice President of Partner Ecosystem at Red Hat, the updates offer new perspectives for organizations to leverage their businesses. "The ongoing transformation of Red Hat's global partner engagement experience is a testament to our commitment to an ecosystem-centric approach to delivering impactful, personalized solutions to customers. With this transformation, we're empowering partners, bringing them more choice, clear growth opportunities, and stronger collaboration between them and Red Hat," she said.
Deepening expertise with specialized partners
The Red Hat Specialized Partner Program, formerly called Partner Practice Accelerator, was launched with the goal of expanding industry recognition and offering clearer pathways for developing and demonstrating skills in areas essential to business success. The initiative recognizes partners' deep technical expertise and proven service capabilities, supporting the entire customer lifecycle, aligning with strategic technologies, and optimizing customer service efforts. go-to-market.
With this evolution, Red Hat is expanding the available specializations beyond Red Hat Ansible Automation Platform and Red Hat OpenShift to include products such as Red Hat Enterprise Linux (RHEL) and RHEL AI. Additionally, the existing Red Hat OpenShift specialization will be subdivided into specific areas, such as virtualization, containers, and application development. Qualified partners will be recognized as Red Hat Specialized Partners, categorized based on their technical competencies, for example, “Red Hat Specialized Partner – Mission Critical Automation.” or “Red Hat Specialized Partner – AI Platform🇧🇷
Introducing the Red Hat Partner Demand Center
The new Red Hat Partner Demand Center, a program that also includes Red Hat Campaigns and Demand Generation Platform, was created to help partners execute marketing campaigns, content, and other related programs more quickly and effectively. The initiative allows partners to autonomously launch pre-built campaigns and create registration pages for workshops and webinars, promoting joint solutions with the leader in open solutions to their customers and potential leads.
Key benefits of the platform include:
- Autonomous campaign execution: Partners can run complete campaigns from start to finish through an intuitive, self-service platform.
- Easily customizable content: You can add your brand and message to ready-made activities, personalizing the content that will be launched.
- Complete tracking of activities and leads: Detailed dashboards provide insights into activity, performance, lead generation, and more.
- Extensive content library: The platform already has more than 16 campaigns available in nine languages, covering all of Red Hat's main products.
The platform is designed to offer partners control and monitoring of their marketing efforts, with co-branding and joint messaging. Companies can request access to the new platform by on here.
Transforming to deliver autonomous engagement
Red Hat continues to evolve its rebate strategy, expanding and adding new incentive opportunities to increase partner profitability and drive product growth, particularly with Red Hat Ansible Automation Platform and Red Hat OpenShift. This vision is complemented by the simplification of digital tools to improve the enterprise experience, including enhanced solutions that offer greater autonomy and visibility.
Partners can access the Red Hat Partner Connect portal, contact their account manager, or contact the partner support for more information about these updates, your current status, and eligibility criteria. Additional details about the updated incentives and discounts can also be found at Red Hat Content Center.
About Red Hat
THE Red Hat Red Hat, Inc. is a leader in open hybrid cloud technology, providing a trusted, consistent, and comprehensive foundation for transformative innovation in IT and artificial intelligence (AI) applications. Its portfolio of cloud, development, AI, Linux, and automation technologies enables the deployment of any application, anywhere, from the data center to the edge. As the world’s leading provider of enterprise open source software solutions, Red Hat invests in open ecosystems and communities to solve tomorrow’s IT challenges. Through collaboration, Red Hat helps customers and partners build, connect, automate, secure, and manage their IT environments, supported by consulting, training, and certification services. recognized worldwide.
EN 
PT 
