Account opening time reduced from 2 hours to 15 minutes, with a 10% increase in approval rates
Banco BRB has made significant progress in digital security, operational efficiency, and customer experience after modernizing its account opening processes with authentication technologies from Serasa Experian, Brazil's first and largest data technology company specializing in fraud prevention.
The initiative combined multiple layers of protection—such as KYC, facial biometrics, proof-of-life detection, document validation, and device analysis—with data intelligence and real-time orchestration. As a result, the Bank began to identify fraud attempts even in the early stages of the digital journey, blocking suspicious access more quickly and accurately, without compromising the access of legitimate users. The adoption of these technologies reduced the volume of registrations requiring manual review by 86.2%, reinforcing confidence in automated decisions and increasing the efficiency of risk screening.
The average time to open an account dropped from up to two hours to less than 15 minutes—an efficiency gain of 87.5%—and the approval rate increased 10 percentage points, reaching 85%. At the same time, the rejection rate fell to 4%, while the number of unanalyzable documents fell by 45%.
In addition to the gains in security and agility, the new strategy also generated significant economic impact. With risk screening already occurring at the earliest stages of the journey, BRB began directing its resources to analyses with greater conversion potential, reducing operational costs. This efficiency translates into faster customer journeys and the ability to offer more cost-effective services.
Early identification of fraud attempts—before registrations progressed to more costly stages of the process—also helped mitigate operational losses. According to internal estimates, BRB saved up to R$1,400,000 in costs associated with opening fake accounts, reinforcing the strategic role of automation in combating fraud and increasing efficiency.
For BRB President Paulo Henrique Costa, the partnership with Serasa Experian has been crucial in elevating the bank's digital security standards, always prioritizing the customer experience. "We've been able to increase security, automate our processes, reduce costs, and offer a more seamless and accessible journey for our account holders. This synergy reinforces how the integration of technology and strategy can transform the digital banking journey, increasing inclusion, improving performance, and strengthening user trust," he states.
"The combination of data intelligence and technology orchestration for a safer journey has a direct impact on the protection and performance of institutions. The results with BRB concretely demonstrate this. The coordinated application of multiple technologies—from facial biometrics to document verification—allows for consistent gains in agility, loss reduction, and trust for all parties involved," explains Caio Rocha, Director of Authentication and Fraud Prevention at Serasa Experian.
The partnership between BRB and Serasa Experian reinforces how the integration of technology and strategy can transform the digital banking journey, while expanding inclusion, improving performance, and strengthening user trust.
Serasa Experian
Serasa Experian is the first and largest Datatech in Brazil. A leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper.
Created in 1968, Serasa became part of the Experian Company in 2007, a global company headquartered in London. It is currently responsible for more than 6.5 million daily queries about companies and consumers and protects more than 2.2 billion commercial transactions every year.
Empowers consumers with financial education, facilitating access to fair credit. Helps companies of all sizes and segments to make better decisions, on several fronts to: find new customers, manage current ones more efficiently, grant credit or sell on credit safely, comply with ESG standards, authenticate its customers and prevent fraud, and also charge them at the ideal time, without impacting the relationship.
With the purpose of creating a better future for all by expanding opportunities for individuals and businesses, the company trains people in technology and promotes small businesses and social impact startups through its own free programs. It is considered a LinkedIn Top Company and one of the best companies to work for, recognized by GPTW. It is also the most innovative service company in the country, certified by the Valor Inovação Brasil Award.
expert
Experian is a global data and technology company that creates opportunity for people and drives businesses around the world. We facilitate credit journeys, authenticate and prevent fraud, streamline healthcare processes, provide digital marketing solutions, and help drive insights for the automotive industry, all using innovative combinations of our data, analytics, and software. We also help millions of people achieve their financial goals and save time and money.
We operate in a variety of markets, going beyond financial services and operating in the automotive, agribusiness, healthcare, insurance and many other industry segments. To continue innovating, we invest in talented people and advanced technology to unlock the power of data.
Headquartered in Dublin, Ireland, we are a FTSE 100 company listed on the London Stock Exchange (EXPN) and have a team of 22,500 people across 32 countries. Find out more at experianplc.com.
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