According to a datatech study, SMEs with an “Innovative Leadership” profile are more attentive and adherent to the adoption
Serasa Experian, the first and largest datatech in Brazil, a leader in intelligence solutions for analyzing risks and opportunities, with a focus on credit journeys, authentication and fraud prevention, conducted a survey to understand, in greater depth, the innovation scenario of Brazilian Small and Medium Enterprises (SMEs). The entrepreneurs were grouped into four profiles: I Want to Be Big, Stable Path, Daily Battle and Innovative Leadership.
One of the points analyzed to understand the behavior of companies was in relation to the adoption of technology in everyday life, such as the use of artificial intelligence (AI) and participation in industry events, for example.
Regarding the use of AI, 47% of the respondents intend to use it or already use it to improve processes, customer service and other areas. When we evaluate these companies by profile groups, the largest percentage, that is, those that most use artificial intelligence, with 63%, are those called “Innovative Leadership”. On the other hand, SMEs that fit the “Stable Path” profile are those that adopt it the least, with 34% using AI.
Participation in events related to the theme, such as trends, innovation and digitalization, is a practice for 46% of SMEs. The so-called “I Want to Be Big” are the ones that attend technology events the most, with 62%. Again, the companies in the “Stable Path” group are the least adherent, with 26%, to participating in this type of event.
“Understanding the challenges and needs of increasingly competitive markets, knowing how to innovate and use technology to improve business quality and efficiency is important for all companies, including smaller ones. Our goal is to support small and medium-sized companies with solutions that serve this purpose, making their daily lives and prosperity easier,” says Mariana Figueiredo, director of products for small and medium-sized companies at Serasa Experian.
See full details below:
I want to be big
31% of the responding SMEs are part of this group, which is characterized by companies that do everything in compliance and have growth plans.
Use of AI: 49% of companies intend to or already use the technology
Participation in events: 62% of SMEs with this profile participate
Size and segment: 41% are microenterprises, 33% are medium-sized; 14% are individual entrepreneurs and 12% are small businesses. In the segment, 70% work in services; 18% in retail trade, 9% in industry; and only 3% in wholesale trade.
Company Age: 39% are over ten years old; 24% between 5 and 10 years old; 14% from 3 to 5 years old; and 23% from 6 months to 3 years old.
Stable path
25% of the responding companies fall into this category. The main characteristic is companies where everything is going well and there is no intention of changes, such as expansion, for example..
Use of AI: 34% of the SMEs in this group adopt
Participation in events: 26% of the respondents in this group participate
Size and segment: 47% are considered microenterprises; 24% are medium-sized; 16% are small-sized; and 14% are individual entrepreneurs. Regarding their activities, 63% are concentrated in the service sector; 22% in retail; 13% in industry; and 2% in wholesale.
Company Age: 51% are over 10 years old; 18% are 5 to 10 years old; 15% are 3 to 5 years old; and 16% are 6 months to 3 years old.
Daily Battle
22% of SMEs fit into this segment in which the main objective is the search for profit and the continuity of the operation.
Use of AI: 42% use or intend to use the innovation
Participation in events: 38% claim to attend
Size and segment: 37% are medium-sized companies; 31% are micro-enterprises; 25% are individual entrepreneurs; and 7% are small businesses. Regarding the sector of activity, 71% focus on services; 18% on retail; 6% on industry; and 5% on wholesale.
Company Age: 24% are over 10 years old; 16% are 5 to 10 years old; 17% are 3 to 5 years old; and 38% are 6 months to 3 years old.
Innovative Leadership
22% presents financial security and innovation features, being ahead in some hot topics in the market.
Use of AI: 63% have joined or intend to join
Participation in events: 56% compare to industry events
Size and segment: Of the SMEs that fit this profile, 43% are microenterprises; 26% are medium-sized; 18% are small-sized; and 14% are individual entrepreneurs. In terms of sector of activity, 60% are in the services sector; 23% in retail, 10% in industry; and 6% in wholesale trade.
Company Age: 37% are over 10 years old; 19% are 5 to 10 years old; 17% are 3 to 5 years old; and 27% are 6 months to 3 years old.
Methodology
The survey involved a representative sample of 1,009 SMEs, considering the classification established by SEBRAE. The survey sought to cover several sectors, including commerce, services and industry, as well as companies that operate in both the B2B and B2C markets. Positions of coordinators, managers, directors, partners and owners were included, as long as they were over 18 years old. The collection was carried out through an online panel and the margin of error was 3.1% with a confidence interval of 95%. Associations, federations, churches and other religious bodies were excluded from the sample.
Serasa Experian
Serasa Experian is the first and largest Datatech in Brazil. A leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper.
Created in 1968, Serasa became part of the Experian Company in 2007, a global company headquartered in London. It is currently responsible for more than 6.5 million daily queries about companies and consumers and protects more than 2.2 billion commercial transactions every year.
Empowers consumers with financial education, facilitating access to fair credit. Helps companies of all sizes and segments to make better decisions, on several fronts to: find new customers, manage current ones more efficiently, grant credit or sell on credit safely, comply with ESG standards, authenticate its customers and prevent fraud, and also charge them at the ideal time, without impacting the relationship.
With the purpose of creating a better future for everyone by expanding opportunities for people and companies, the company trains people in the technology area and promotes small businesses and startups with social impact through its own free programs. It is considered a LinkedIn Top Company and one of the best companies to work for, recognized by GPTW. It is also the most innovative service company in the country, certified by the Valor Inovação Brasil Award.
expert
Experian is a global data and technology company that creates opportunity for people and drives businesses around the world. We facilitate credit journeys, authenticate and prevent fraud, streamline healthcare processes, provide digital marketing solutions, and help drive insights for the automotive industry, all using innovative combinations of our data, analytics, and software. We also help millions of people achieve their financial goals and save time and money.
We operate in a variety of markets, going beyond financial services and operating in the automotive, agribusiness, healthcare, insurance and many other industry segments. To continue innovating, we invest in talented people and advanced technology to unlock the power of data.
Headquartered in Dublin, Ireland, we are a FTSE 100 company listed on the London Stock Exchange (EXPN) and have a team of 22,500 people across 32 countries. Find out more at experianplc.com.
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