- At the global Safer with Google event, the company showed initiatives and innovations to strengthen the online security of users and companies
- Transparency Center, launched today, brings together policies, reporting and transparency tools in one place
This Thursday (17), Google held the global event “More Secure with Google”, at its office in São Paulo, to present the company's latest solutions and initiatives in the area of cybersecurity and how it is investing to develop new ones. AI-based technologies to combat the growing threats on the internet. The event was attended by the global vice president of Privacy, Protection and Security Engineering, Royal Hansen, and brought together executives from the technology, finance and industry markets, as well as civil society organizations.
According to the executive, as the number of digital users grows all over the world, including in Brazil, virtual threats have become more complex and difficult to detect. In 2022, cyberattacks increased by nearly 40% worldwide. “Promoting advances in digital security is no longer a possible issue on a human scale, this challenge needs to be complemented with high-level technology. At Google, we believe that AI offers the way to help us respond to these challenges and stay ahead of today's threats efficiently, effectively and at scale." “AI has the power to bring about significant change in this field around the world.”
One of the examples of using AI to combat threats and help keep people safe online is access keys, which can eliminate the need to use passwords to access websites and online services, using device security features such as a fingerprint or facial scan. You can enable them in your Google account.
Several other Google products already leverage key AI capabilities, including many of our safety and security infrastructure. Examples of this are the resources of spam filtering with Gmail's artificial intelligence, which block nearly 1.5 billion unwanted messages a day in Gmail – this prevents 99.9% of phishing and malware attempts from reaching inboxes; and the Safe Browsing from Chrome, which runs machine learning classifiers on seven different layers in the browser to identify unsafe sites across the web and notify users of potential harm.
Standards for safe AI
During the event, Hansen recalled that the company has been investing and working in Artificial Intelligence for over ten years and believes that its potential, especially generative AI, is immense. However, in the pursuit of progress within these new frontiers of innovation, there needs to be clear industry and ecosystem-wide safety standards.
“The fact is that AI has immense potential, but for advances in the field to be successful in the long term, the industry needs clear safety standards for building and deploying this technology responsibly,” says Hansen. "We are at a time in history where we face the tipping point of technology with incredible opportunities to do even more."
In June, Google launched the Secure AI Framework (SAIF), a set of efforts to help the ecosystem build secure AI systems. “We must work together to protect the entire digital ecosystem. To do this, we are betting on collaboration through research, information sharing and partnerships to ensure that we are as strong as possible collectively”, completes the executive.
Global solutions from Brazil
On his unprecedented visit to Brazil, Hansen learned about local efforts at the engineering offices in Belo Horizonte and São Paulo, where anti-abuse solutions are developed for various Google products, and reinforced the importance of talent in the country. “We will continue to invest in our local engineering efforts in Brazil and rely on local talent and demand to help solve cybersecurity issues globally.”
In addition to Royal Hansen, Prachi Gupta (vice president and general director of Core User Protection at Google), Fabio Coelho (president of Google Brazil), Flavio Ferreira (Director of Android Partnerships at Google in Latin America), Regina Chamma (Director of Google Play Partnerships in Latin America), Marcos Cavinato (Head of Security and Networks at Google Cloud), Bruno Diniz (Lead Engineer of the Kids & Families area at Google, in Belo Horizonte), Giovanna Ventre (lawyer of Google Brazil), Alex Freire (Director of Google's engineering office in São Paulo, focusing on technologies against abuse) and guests Adriano Volpini (director of Febraban's Fraud Prevention Committee) and Thiago Tavares (president of Safernet Brasil ).
Policies and Transparency
Also this Thursday, the 17th, Google launches the new Transparency Center, a platform that will help find in one place all product policies, for developers and guidelines for the company's communities. In addition to the policies of the different products, the platform includes the principles of privacy and AI (artificial intelligence), the tools and resources for users to report harmful content, information on how policies are developed and applied, as well as the channels for the various reports of transparency.
To access Google's Transparency Center and learn more about its policies and tools, click on here.
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