The executive, who already led the Sales and Customer Service areas, takes over the leadership of the operation in the country
VTEX, a global digital commerce platform for major brands and retailers, announces Rafaela Rezende as the new general manager (GM) gives operation in Brazil. She has been with VTEX for over three years, and held the position of Vice President of Sales and Customer Experience.
Live, on the main stage of VTEX DAY, one of the biggest events in digital commerce world, Rafael Forte, co-founder of VTEX, announced the promotion of the executive. To top off the surprise, VTEX coordinated the entry of the husband and daughter onto the stage at the time of the announcement and delivery of flowers.
“Having my family by my side at that moment was symbolic. It was special. The biggest thrill of my life. I'll never forget. That moment reflects what VTEX is”, reflects the executive.
Caption: Rafaela Rezende, on stage at VTEX DAY 2023, receives flowers from her husband and daughter, to celebrate her promotion. Credits: Fmalta Agency – Gustavo Rampini Team.
Rafaela has 20 years of experience in digital commerce in retail and technology companies such as B2W and iFood.
“With an exceptional delivery, Rafaela has a brilliant and essential role in our team. Therefore, we want to recognize it and rely on its experience, in addition to extensive knowledge in digital commerce to continue supporting our customers and accelerate our growth. With this nomination, we further reinforce our team aiming at our globalization strategy”, comments Santiago Naranjo, Global Chief Revenue Office (CRO) of VTEX.
The executive also thanked the dedication with which Rafa Forte exercised the position of GM over four years, during which the Company reached important milestones. Strong as a co-founder of VTEX will work tactically on global fronts. The Company, which already has customers in 38 countries and disputes the global leadership of digital commerce (IDC data), has been standing out with the unique offer of front end, OMS (Order Management System) and marketplace on one platform composable and complete, which supports B2C, DTC and B2B formats.
“We launched a B2B suite that is gaining traction abroad. It is a rupture with traditional and legacy models. Companies are starting to see VTEX as front end ERP, unifying all B2B and B2C order channels on a single platform for the consumer (customer facing)”, says Rafael Forte about his new responsibility.
“By unifying channels on a single platform, companies become much more efficient. Efficiency and architectural simplification are essential for retailers and brands to navigate the next 5 years of high volatility”, concludes Rafael.
VTEX, which has already been recognized as the number one Company in the world (highest ranked) for Unified Commerce by Gartner, launched five new products on VTEX DAY that bring the sales representative and the brick-and-mortar salesperson to the center of the digital journey, further modernizing the architecture of digital commerce and boosting operational results.
“My dream is to serve as an example for more female executives. Show that with dedication, hard work, technical expertise and family support, it is possible to reach the highest position – and be general manager. May I inspire many other women”, concludes Rafaela, still emotional about the recent announcement.
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