TransUnion Brasil appoints Roberto Ciccone as the company's new CRO

Roberto Ciccone

TransUnion, a global information and insights company, appoints Roberto Ciccone as the company's new Chief Revenue Office (CRO) in Brazil. Ciccone will lead Go to Market (GTM) strategies, ensuring TransUnion continues to focus on innovation and delivering tangible value to customers.

“As TransUnion Brasil continues to evolve and grow, I am confident that Roberto Ciccone's arrival at our company will strengthen our business as a whole, allowing us to create even more value for the customers we serve,” says Juarez Zortea, president of TransUnion in Brazil.

Ciccone has over 30 years of experience, 25 of which have been devoted to global consulting. In recent years, he has led projects for the insurance and financial services sectors in Latin America, working with the main players in both segments in strategy, customer experience, analytical intelligence, package and platform deployment, development and support of applications and infrastructure. .

The entry of the new CRO represents the possibility of a deeper understanding of TransUnion's customer needs and more efficient operations. Precisely because of its experience in helping clients with their business transformation challenges through technology, operational efficiency and competitiveness.

In addition, Ciccone is a visiting professor for the MBAs in Insurance at ENS (National School of Insurance) and Banking at FIA-USP, in addition to being a business advisor. He holds a degree in Mechatronics Engineering from POLI-USP (1992) with a specialization in Administration from Fundação Vanzolini (1995), an MBA in Business Integration from UFRJ (2001) and an MBA in Banking from FIA-USP (2006).

“At TransUnion, I have the opportunity to make a difference for people. We will continue to positively impact economies through financial inclusion, putting into practice our purpose of helping to improve people's quality of life through greater access to goods and services, which we managed to make possible with our solutions. That will be my main goal at the company”, says Roberto Ciccone.